HF Projects is a platform dedicated towards influencing individual and corporate engagement in an active lifestyle. The platform led by myself delivers a range of services from individual sports performance coaching, corporate health consultation, nutritional coaching and corporate wellness plans. Delivering a high level of expertise, mentoring and overall performance guidance to individuals and corporate profiles.Previous projects; Club/Team consultation with swimming and triathlon clubs in Denmark, both performance and nutrition based. Work with parents of active children on the implementation of correct nutrition in the household. Individual consultation to food and nutrition in lifestyle and sport.Corporate wellness & active lifestyle consultation.Performance coaching for amateur and elite athletes in the sport of triathlon.

As part of a multi-year global partnership Bragi make use of my expertise in Corporate Health, Research & Development and position as one of the world's leading Triathletes.Corporate Health: Bragi make use of my expertise in health, nutrition and performance to develop, implement and encourage good health and an active lifestyle within the workplace. Research & Development: Bragi utilize my experience and knowledge of performance data and key performance indicators to aid product performance along with allowing me a voice towards product development.Global Ambassador: Bragi trust my placement as an influencer on the Endurance Sports world to connect the brand with users globally.

The BMC-Etixx Pro Triathlon Team brings together 7 world class athletes to create one of the biggest projects triathlon has ever seen. In 2010, the Belgian lifestyle real estate group Uplace was the driving force behind the creation of the Uplace Pro Triathlon Team, the only Belgian professional triathlon team at the time. The goal was to record top Belgian results in international triathlon. Three years, 12 Ironman victories and 19 Ironman podium finishes later, that ambitious objective was met. BMC Switzerland is a long-established name in the cycling industry. With its three brands –BMC, Stromer and Bergamont– the Swiss cycling company has an annual turnover CHF 160 million. The company has an extensive expertise and track record in team cycling with the BMC Racing Team and the BMC MTB Team. Until 2013, BMC Switzerland only sponsored individual triathletes, including Andreas and Michael Raelert, Ronnie Schildknecht, Sven Riederer, and Laura and Greg Bennett. Relying on the expertise it has built running a professional triathlon team, Uplace is responsible for the operational management of the BMC-Etixx Pro Triathlon Team. Its five dedicated departments – operations, marketing, athletic, bike-technical and medical – provide the athletes and their coaches with coordinated professional support. BMC Switzerland provides the athletes with perfectly tuned TM01 Time Machine bikes. They also enjoy the support of the BMC technical staff and the latest advances in BMC bike technology. The athletes get top professional advice and guidance from a team of experts, including the Bakala Academy (testing), Ben De Wolf (sports director), Roel Parys (team doctor), Maarten Thysen (strength and stabilization) and its own team of bike mechanics.

Since 2008 I have been a professional Triathlete. Up until early 2013 I was regularly competing at International Triathlon Union events globally and in 2012 I made my first Olympic appearance at the London 2012 games.2013 marked a changed of direction for my career and I am now focused on IRONMAN 70.3 and Non-Draft Triathlon events globally. In 2013 I made my debut on the IRONMAN 70.3 distance in San Juan, Puerto Rico. I took the overall victory in a new course record time. In late-October 2013 I made my second appearance at the IRONMAN 70.3 distance in Miami, taking the win and course record. My career now focuses on global success at IRONMAN 70.3 and Non-Draft triathlon events globally.Nike remain one of my strongest corporate partners, whilst also now being corporately supported by Uplace-BMC Pro Triathlon team.