As part of the EMEA Revenue Marketing Leadership Team I head up our EMEA Channel Marketing for B2B. Our channel partners are our extended team of colleagues reaching more customers with the right message, at the right time, resulting often in the right choice of products for working more effectively.Responsible for:- Creation of the EMEA Quarterly Partner Playbook (our guide and strategy for the upcoming quarter to all partners)- Running our EMEA Quarterly Distributor QuickStart Webinar - Managing and growing our revenue within the EMEA Channel Landscape through Pan-EMEA distribution and International Resellers co-campaigns.- Executing Global -> EMEA Channel Marketing strategy, creating clarity, guidance and streamlining activities and efforts- Position our company as vendor of choice for our total portfolio to B2B channel partners- Drive awareness, consideration and preference towards B2B-decision-makers through B2B channel partners with a defined set of marketing activities- Various channel projects with a short-term deadline

As Head of Marketing Northern Europe (UK&I, Benelux & Nordics) I'm leading a highly skilled team on End-Customer and Channel Marketing, personally picking up our distributor & ITSP marketing in the UK&I + besides my territory covering below Pan-EMEA activities to all partners and distributors:- ALL Pan-EMEA-wide Distributor Marketing- Host the Quarterly Distributor QuickStart Webinar- Write and compile the Generic Quarterly Partner Playbook (our guide for the quarter to all partners)- Write and compile the ITSP Quarterly Partner Playbook- Various projects with a limited deadline

As part of the EMEA Revenue Marketing Leadership Team I head up our EMEA Channel Marketing B2B department for Polycom and Plantronics. Our channel partners are our extended team of colleages reaching more customers with the right message, at the right time, resulting often in the right choice of products for working more effectively.Responsible for all areas of our EMEA B2B Channel Marketing Including: - Managing and profitably growing our revenue within the channel landscape- Running strategic Promotions and Incentives to assist customers with the best deal while driving revenue through Channel- Executing Global -> EMEA -> Regional Channel Marketing strategy, creating clarity, guidance and streamlining activities and efforts- Understanding our regional channel landscape, go-to-market, distributor and reseller behaviour, market conditions and competitors to consult and support channel sales in order to achieve revenues goals in B2B.- Position our company as vendor of choice for our total portfolio to B2B channel partners- Drive awareness, consideration and preference towards B2B decision makers through B2B channel partners with a defined set of marketing activities

Head of Marketing responsible for the Benelux and Nordic region at Plantronics. Responsible for all areas of local marketing from A to Z incl. PR, B2B to End-Customers & Channel Partners, B2C to Channel Partners, Sponsorships & events, Planning & Execution, defining the marketing strategy for the region, overall budget management of spend to channel, samples and above the line communications.Results: 1) Establishing local marketing presence from non-precent to main-contender! 2) Initiating Social Selling Pilot in 2016 for Benelux and Nordics which results on pipeline and closing assisted the Global organization to role it out worldwide, 3) Succesfully launched our Smarter Working office rewarded with internal SPOT AWARDS for the results, 4) Receiver of 100% Club certificate for target reach 2018, 5) Awarded LinkedIn Netherlands "Most Engaged Marketeer 2016" 6) Finalizing a lucrative sponsorship with AJAX AMSTERDAMs eSport team for our Gaming segment and B2B co-coperation.

Responsible for developing agnostic BlackBerry channel campaigns, incentives and activities from project briefing to evaluation after project end for The Netherlands. Responsible for BlackBerry Device Trade In program, B2C/B2B, Prepaid, Launch of BlackBerry 10 in the channel and retail environment. Responsible for negotiating and developing co-campaigns/-activities with BlackBerry partners i.e. Carriers, Distributers or Retail Channels. Used to building business cases to support campaigning ideas and show expected campaign-sales-uplift. Used to evaluate on currently running activities and continuously add changes to increase campaign effect. Results: training 25% of the total retail staff in The Netherlands within 1 month in their own free time with a compelling event offer. Running several successful prepaid campaigns with a redemption-item included.

End-to-end responsible for the vendors (hardware producers): - BlackBerry- Apple- Sony- Microsoft- Motorola- Emporia- Asus Responsible for negotiation, finance, SAC-investments, introduction of new devices, co-campaigning, extra activities, T-Mobile Sales Grid (POS + advertising), sales tracking etc.

Responsible for all B2B and B2C Sales Campaigns in regards to BlackBerry and Mobile Broadband Internet (MBI). Briefing and creating campaigns with ads, POS, outdoor, TVC, incentives, trainings, events etc. Planning, presenting and clearing roadmaps for both products B2B and B2C with budget responsibility. Initiating new creative ideas for promoting T-Mobile BlackBerry, MBI and other product groups i.e. prepaid, subscriptions etc.Results: 60% acquisition increase by B2C sales campaign in December 2009, having by part in growing the BlackBerry monthly acquisition with 1600% in 2009, Running a successful Sales Campaigns Roadmap Q3+Q4 for MBI and BlackBerry.

New-biz manager, finding and assisting Danish companies in entering the Dutch market place i.e. finding partners, agents, distributers, customers, creating market researches and sector monitoring. Creating and executing promotion events for various Danish sectors i.e. fashion. Planning and executing meetings with potential clients to open their eyes for the Dutch market.Results: within first month, getting two new clients out of four cold canvas meetings.

Acquisition responsible for launch of 3G for B2C including mobile broadband. Merger-experience of two large companies (Orange into Telia) into one and launch of same with one new brand including re-branding 25 own stores, all in just a month from planning to execution. Managed sales campaigns, product launches, branding and events (i.e. George Michael, Robbie Williams, Justin Timberlake campaigns) Handling of everything from A to Z incl. briefings, budgets, music/film rights, store POS, brochures, media choices with price negotiations and booking and of course follow-up and corrective measures during the campaigns. Responsible for all producer campaigns i.e. Nokia, Sony Ericsson etc. Education of new colleagues, interns and students. Results: Successful B2C sales campaigns i.e. July 2008 reached index 202, Nokia Awards for George Michael campaign.

Managing smaller sales campaigns, product and brand responsible for prepaid, project manager on smaller and bigger assignments, managing and ordering merchandise, solely responsible for all brochures, forms ect., event-coordinator. Developing sales tools, sales presentations ect. Results: 5 successful prepaid campaigns with reached sales goals on all, reducing print-budget for brochures etc. with 30% within 1st year.

Solving customer problems private as well as business. Managing a churn-prevention team including statistics to management. Education of new colleagues. Results: reducing churn with 50% within the 1st monthMy name is sometimes spelled as: Hellfrtiz, Hellefritzsch, Hellefritz, Hellfrits etc