- Develop and grow the Graceland Live brand- Build promotional campaigns for each booked show using a combination of digital (FB/INSTA/Google/Twitter/TikTok) and traditional media (TV/Radio/Print/Outdoor).- Track social and website analytics and make adjustments to optimize campaign success

• Branding• Copywriting• Design• Digital• Social Media

Joined in 2011, just as a decision was made to undertake a complete rebrand. I was charged with introducing the new Orion brand to Memphis while simultaneously increasing sales. Over the next 6 years, I performed the following duties to meet established goals:• Developed a marketing strategy with two primary objectives: Create broad brand awareness across the Memphis region and increase auto loan sales dollars.• Created advertising campaigns, sales collateral, direct mail, website… Show more Joined in 2011, just as a decision was made to undertake a complete rebrand. I was charged with introducing the new Orion brand to Memphis while simultaneously increasing sales. Over the next 6 years, I performed the following duties to meet established goals:• Developed a marketing strategy with two primary objectives: Create broad brand awareness across the Memphis region and increase auto loan sales dollars.• Created advertising campaigns, sales collateral, direct mail, website and email promotions, social media posts and press releases that adhered to strict brand appearance and voice guidelines.• Collected and analyzed customer data to determine what marketing efforts were most effective in activating our audience and then shifting strategy in response to data revealing weak performance. • Optimized our digital channels to increase traffic and appear organically in search results. Show less

My primary job function was to manage the computer network and provide technical support to over 100 users at eight locations. But because of my previous experience I also contributed frequently to the marketing efforts in the following ways:• Initiated and managed the credit union’s social media program.• Designed and wrote copy for product posters, newsletters and internet banner ads.• Trained marketing employees in the use of Adobe Creative Suite including Photoshop… Show more My primary job function was to manage the computer network and provide technical support to over 100 users at eight locations. But because of my previous experience I also contributed frequently to the marketing efforts in the following ways:• Initiated and managed the credit union’s social media program.• Designed and wrote copy for product posters, newsletters and internet banner ads.• Trained marketing employees in the use of Adobe Creative Suite including Photoshop, InDesign, Premiere Pro and Illustrator.• Acted as technical liaison between marketing department and vendors. Show less

Assisted in all aspects of marketing effort including:• Development of marketing materials• Lead generation• Competitive analysis• Website development and management