Bernice Chew Email & Phone Number

Singapore

Singapore

Singapore

Singapore

• Curate and aggregate arts and culture programmes from the various arts institutions located within the Civic District precinct and publicise these programmes through the Arts in the Civic District marketing campaign; Contribute to Silver Arts Festival’s digital marketing efforts on the council’s social media pages.• Work with appointed public relations and media buy agencies to develop and execute integrated marketing campaigns to build brand awareness and drive publicity efforts for the Civic District precinct and national level platform, Silver Arts Festival.• Oversee the design and production of marketing content such as programme booklets and brochures, electronic direct mailers and promotional videos for external dissemination.• Engage seniors from a senior activity centre by co-managing a Silver Arts Community Arts Project titled I Hold You in My Hands, by artist Stellah Lim. The final artworks were showcased at the Silver Arts Exhibition in 2019.• Administer the council’s Busking Scheme and work closely with other public agencies and external stakeholders to manage all Quality Service Management (QSM) related matters such as MP appeal letters, public feedback, complaints and queries.

Singapore

• Engage Home Team Departments (HTDs) and provide recommendations for the Home Team Calendar of Events to achieve strategic planning and communications outcomes for ministerial-level announcements.• Work with appointed public relations and media buy agencies to develop and execute integrated marketing campaigns to build brand awareness and drive publicity efforts for national level campaigns such as the SGSecure Movement, Home Team SG50 and National Service 50.• Design and produce digital marketing content such as promotional videos, infographics and electronic direct mailers for both external and internal dissemination. Ensured that speeches, press releases and parliamentary questions were updated on the ministry website in a timely manner.• Led the overall programming and execution of the annual Home Team National Day Observance Ceremony in 2017 where Deputy Prime Minister Teo Chee Hean and Minister K Shanmugum attended as GOHs; Co-organised the Excellence in Public Service Awards (ExPSA) Ceremony with Public Service Division in 2013.• Provide recommendations for the content planning and curation of the ministry's Instagram page; Contribute to internal branding efforts for the ministry headquarters and all HTDs.

Singapore

• Forged strategic partnerships with Kindergarten and Childcare operators to match early childcare educators to operators under the Ministry for Culture, Community and Youth’s Place-and-Train programme.• Organised monthly early childhood educators career briefings for job seekers who are interested in a career in the early childhood industry. Invited to showcase at the Ministry for Culture, Community and Youth’s Childcare Seminar.• Built strong relationships with local and overseas agents to facilitate the recruitment of future early childhood educators and potential Place-and-Train candidates. Conducted monthly agent training sessions and managed the appointment and renewal of agents.• Worked with Regional Marketing Manager to open up new markets and increase the brand awareness of the institute for the recruitment of future early childhood educators both locally and regionally (China, Mongolia, India, etc.). Directly recruited and assisted students on their student visa applications.

Singapore

• Supported the Membership Services department on their marketing and design needs. Designed and produced marketing content such as electronic direct mailers and posters for external dissemination.• Involved in the planning and execution of the MIS Sales and Marketing Congress in 2010.

Bachelor'S Degree, Communication

Diploma, Marketing

Activities and Societies: TP Students' Union, TP Business Studies Club, Visual Central (Official Photographer)