Carry out editorial work for publications and learning materials for Internet and New Economy subjectsEdit manuscripts to ensure accuracy and quality with reference to syllabus and in-house requirementsProofread and check content including artwork and photographyAdhere to the publishing schedule with strict observance to deadlinesAssist with editing and proofreading marketing materials when requiredHandle ad hoc assignments as required

Managed market research in Australia to assist with work plan for 2020 - 2025.Monitored audience movement with Google Analytics and Google Data studio.Managed Wordpress-based website update and optimization, maintained 750 weekly active users.Reduced unbounce rate from 75% to 40%.Assisted with build backlinks and created content via the Department of Education and other government websites.Assisted with Local Search Marketing, achieved results that our website showed up on the 1st page on Google with specific keywords.Created more than 30 marketing brochures per months with Canva, and enhanced our brand awareness with brand templates.Optimized CRM with Hubspot and Autopilot, track customer movement and trigger marketing automation workflow with segments or lists.Created content for email campaign with Campaign Monitor.Managed social media (Facebook and Instagram) with Hootsuite, growing 5x social media engagement.Created videos to promote courses with Promo or Shotcut.

Achievement: I was in charge of whole marketing and sales team, working on marketing research, plan, executive, follow up and report. Leading a four-people marketing and sales team, I stabilized the cash flow of JR Academy Brisbane Branch, a one-year startup; meanwhile, our national wide marketing campaign helped Sydney and Melbourne branches expanded. We attracted more than 1,000 potential customers directly and more than 10,000 readers, as a result of comprehensively online and offline marketing campaigns. I established most administration system for JR Academy, and set up different division within it, including Marketing and Sales team, HR/Recruitment team and Tutorial team.

• Succession management projects document management• Creation of a marketing and communication plan for the criteria and implementation of a yammer page group for succession management• Completion of a capability analysis spreadsheet for the business area• Diary management • Assisted succession management conferences and took notes • Interviewed staff to get information about their jobs and build relationships to establish the understanding of HR Functions• Customized succession management and knowledge transfer template • Executive talent management work-shadowing• Strategic workplace management work-shadowing

Targeted Chinese students in Brisbane and sold productsProcessed demographic research regarding target segments and provide relatively suggestionsExceeded the client-relation establishment target, more than five new clients each monthHold two events to keep warm relations with clients, achieving more than 50% attendance rate Assisted team members to hold events seven times Searched for new business partners and built one new business partnerCreated client portfolio and tracking maps Regularly chatted with potential and existing clients to keep warm relationsDelivered services to clients from beginning to end Analyzed and developing marketing research as a marketing memberAnalyzed competitors’ products and servicesHelped branding refinement, brand market alignment, and positioningManaged social media via articles to enhance company’s marketing, accounted more than 50% community pageview every time Been in charge with high-quality slides, employee manuals, and company’s webpage introduction.Analysed and came up with new off-line promotion plans

Student Employability CenterBusiness, Economy and Law facultyUniversity of QueenslandBrisbane, Australia • Took part in four assessment processes• Assessed more than 30 students for UQ Student Employability Center • Marked students through observing their group discussion, presentation, and individual interview processes• Recorded candidates’ activities and wrote feedback to help them improve• Discussion with other assessors to improve the assessment process • Marking criteria including:o Leadership skillso Professional communication o Interaction activities o Time management o Presentation skills o Problem-solving skillso Priority management o Situation analysis

Commercialization project in practices Business, Economy and Law facultyUniversity of QueenslandBrisbane, Australia • Mapped a prototypal establishment plan for a potential start-up • Mapped Lean-up strategy plan for the entrepreneur• Marketing conference with sponsor and supervisor every week • Targeted Australian wheat farmers and collected information at the beginning stages• Interviewed practitioners to gain information about target segments• Processed demographic research regarding target segments and the first customers• Domestically and Queensland-based market size research, and mapped observable and reachable market at the first market • Competitors research to find out potential opportunities• Mapped the value proposition through customers’ pain and gain.• Mapped business model canvas through new value chain and business models

Event assistant for the Australian Chinese Club in Brisbane, with activities including:• Event co-ordination.• Audience management.• Participant supervision.• Stakeholder interaction.• Performance monitoring.• Equipment maintenance.