• Created an updated social strategy for Jeni Britton’s (founder of Jeni’s Splendid Ice Creams) new gut-health brand, Floura• Conducted market research into consumer trends and competitor analysis to inform overarching strategy • Directed creative for organic + paid social assets, top performing ads generating 5% CTR • Photo styling and art direction on CPG product photography

• Freelance digital marketing support for clients including Fossil and Jeni Britton’s brand Floura• Art direction on photography, content creation, shooting/editing videos for Instagram Reels and TikTok• Research, campaign strategy, social media calendar + feed planning, copywriting
• Launched community engagement hashtag campaign #AToyADayMay resulting in a 20% increase in followers, 3.5K user posts, and 51K+ potential hashtag impressions

• Project management + creative direction: leading campaigns with team of 5 designers + 2 videographers• Introduced marketing briefs as a best practice, optimizing creative team workflow to increase output• Created the company’s first social media strategy, fostered social collabs with arts institutions nationwide• Regular analytics reporting of social metrics and KPIs, including competitor and trend analysis
• Champion of brand strategy, consistency, and voice

• Developed organic social strategy in Social Media Playbook, including brand/social/PR crisis management
• Daily content management and copywriting across social + editorial blog content on parents website
• Creative direction and guidance with designers on creation of all social content• Cross-functional collaboration for omnichannel user experience across site, email, paid social, influencer
• Founding member of the employee “Engagement Team” with a focus on Diversity, Equity, and Inclusion