Established my own boutique social media studio, becoming the trusted social media and content production partner for hospitality brands and communication agencies. From creating a strategic vision to managing content execution, my team and I have consulted for renowned clients such as Rosewood Hotel Group, Japan Airlines, Cathay, and Hongkong Land.

Experienced freelance writer and content creator crafting engaging lifestyle, wellness, and F&B articles and advertorials for leading publications and brands, including BBC Travel, Lonely Planet, HKTB, Crave Magazine, The Loop HK, Pacific Place, Hysan Place and Angliss FoodTalk.

SANA is the first self-exploration and self-empowerment concept in Hong Kong offering guided private consultations like The Transformation Game® and OH Cards, curated products and community events. Nestled on On Wo Lane in the quiet corner of Sheung Wan, SANA is a safe, intimate space that fosters real human connections.

Spearheaded digital marketing initiatives, encompassing website and e-commerce optimisation, social media management, and influencer collaborations. Orchestrated community engagement efforts, including local partnerships, sponsorships and events. Collaborated with directors on overseas business development, retail brand launches, and marketing strategies.

Utilize established connections and expand my network to stay abreast of industry trends in Asia and globally. Research, write, and design reports, city guides, and freelancer submissions. Collaborate with the London team to inject local insights and perspectives into the City by City section. Contribute to ad-hoc hotel reviews and travel round-up blog posts.

Communicate with brands, venues and companies to bring in collaboration opportunities. Brainstorm and execute digital strategies and digital marketing solutions. Be the bridge of communications between editorial, events, and business development team. Oversee all digital editorial projects and ensure they are moving in the correct directions.

Oversee the two websites owned by the company: hkclubbing.com & Wcity.com.Responsibilities included: managing editorial calendar, drafting and/or editing all articles that gets published. Attend relevant press and public events, publish real-time coverage and manage social media accounts and strategies. Projects included:- Wcity.com relaunch (online campaign to offline event)- hkclubbing.com Nightlife Awards - Acti-Fit, the one-stop fitness event

Brand development, social media strategies and creating digital marketing contents and strategies execution. Establish admin systems and routines as well as attend to customers.

Attend fashion events and launches and take photos for use in articles and social networks. Draft articles for the site on topics including fashion, food, and lifestyle.Sassy Media Group includes Sassy Hong Kong, one of the biggest local English online lifestyle guide; Sassy Mama Hong Kong, a popular website for parents and mums-to-be; as well as sister websites in Singapore, Australia and Dubai.

Monitor and improve the company websites and other social media platforms, update and execute marketing strategies in both print and digital media. Also to help with office jobs like input data into computer system and organize and file documents.