Chris Troupe Email & Phone Number

Houston, TX, US

• As a Marketing Manager focusing on lead generation, spearheading a comprehensive marketing strategy in an agency setting is a key responsibility. This includes overseeing lead generation, customer retention, sales.
• Successfully generating Sales Qualified Leads (SQLs) and facilitating customer upselling through the creation and execution of topical and evergreen offers and demos.
• Instrumental in continuously developing and expanding prospect lists for UnionWare and CommunityPass Saas products.
• Involved in copywriting and developing outbound email strategies and nurturing campaigns.
• Project managing multiple client case studies, which includes video recording, editing, and the construction of marketing campaigns.
• Creating marketing funnels for capturing MQLs through Pay Per Click (PPC) and Direct Lead Response (DLR) strategies and landing page resources.

Houston, Texas, United States

• Developed editorial calendar for social media, including creating and scheduling posts using Hootsuite and Sprout Social. Managed station’s social media presence, responding to listeners’ comments and messages. Trained.
• Grew Facebook followers from 9,000 to more than 25,000 through addition of timely, engaging posts.
• Boosted traffic to advertisers’ locations with onsite Facebook Live activations during COVID-19.

Houston, Texas, United States

• Scheduled music for station, interacting with record companies and producers about upcoming releases. Collaborated with promotions and sales to create and share advertising content on air and through digital channels..
• Elevated station from #18 to consistently in top 5 overall in target demographic via resetting station around listener lifestyles.
• Increased revenue year over year following rate increase by continuing to secure top advertisers.

Houston, Texas, United States

• Produced and hosted program, creating video and written content to support on-air segments across Facebook and Instagram. Managed rotating team of 2–3 college interns. Conducted interviews and interacted with.
• Many interns successfully moved on to professional radio positions following internships due to personal mentoring and coaching.
• Skyrocketed Nielsen rating from #16 to #3 in Houston market through on-air personality as well as targeted marketing across multiple platforms.
• Continued to maintain high ratings with at-home broadcasts during COVID-19 shutdowns.
• Generated $1M+ annual revenue through endorsements with companies such as Walmart, Paramount Pictures, Roku, Vroom Auto, and Imperfect Foods.

Philadelphia, Pennsylvania, United States

• Took over morning show to support newly branded radio station. Launched Cage and Bex podcast, incorporating show clips, to extend brand awareness. Brainstormed with sales to create new revenue opportunities, including.
• Elevated morning show from #16 to top 10 in Nielsen ratings, significant jump for brand-new format.
• Secured Victory Brewing Company’s first radio campaign as brand endorsement celebrity.

Chicago, Illinois, United States

• Hosted Cage Show nightly. Engaged with listeners through calls and on social media platforms. Established strong relationships with local companies and franchise owners through celebrity endorsements.
• Show consistently ranked in top 3 for target demographic according to Nielsen ratings due to energetic approach that resonated with listeners.
• Secured several new advertising clients through personal brand endorsements.
• Move reflected transition from national radio market #192 in Little Rock to market #3 in Chicago as a result of national attention secured in Little Rock.

Lombard, Illinois, United States

• Taught radio techniques and production skills, including broadcast media, social media, audio and video production, and podcasting. Acted as spokesperson for school’s online marketing efforts.
• Successfully positioned several students for success in their careers through positions in major markets, with one becoming nationally syndicated, following talent coaching and mentoring.