As a Marketing Manager focusing on lead generation, spearheading a comprehensive marketing strategy in an agency setting is a key responsibility. This includes overseeing lead generation, customer retention, sales enablement, and offer development across multiple mission-driven subsidiary brands. Developing and optimizing marketing funnels, devising social media and email strategies, and managing both inbound and outbound marketing initiatives are part of the role.• Successfully generating Sales Qualified Leads (SQLs) and facilitating customer upselling through the creation and execution of topical and evergreen offers and demos.• Instrumental in continuously developing and expanding prospect lists for UnionWare and CommunityPass Saas products.• Involved in copywriting and developing outbound email strategies and nurturing campaigns.• Project managing multiple client case studies, which includes video recording, editing, and the construction of marketing campaigns.• Creating marketing funnels for capturing MQLs through Pay Per Click (PPC) and Direct Lead Response (DLR) strategies and landing page resources.• Optimizing display ads and creative content to enhance marketing effectiveness.• Developing multi-step workflows on HubSpot, integrated with custom web forms to streamline lead generation and management.• Project managing the creation and launch of a new HubSpot website, optimizing the prospect journey from landing through form completion.• Crafting custom tools and leveraging AI technologies to enhance and increase output for various marketing and operational workflows.

Developed editorial calendar for social media, including creating and scheduling posts using Hootsuite and Sprout Social. Managed station’s social media presence, responding to listeners’ comments and messages. Trained staff members on digital trends and best practices. Created podcast for morning show and integrated into website. Coordinated efforts with sales and promotions to incorporate advertising into creative.• Grew Facebook followers from 9,000 to more than 25,000 through addition of timely, engaging posts.• Boosted traffic to advertisers’ locations with onsite Facebook Live activations during COVID-19.

Scheduled music for station, interacting with record companies and producers about upcoming releases. Collaborated with promotions and sales to create and share advertising content on air and through digital channels. Developed social promotions as well as multiple processes and procedures. Coached and supervised talent. Conducted market research through focus groups and callouts. Coordinated ticket giveaways and music events.• Elevated station from #18 to consistently in top 5 overall in target demographic via resetting station around listener lifestyles.• Increased revenue year over year following rate increase by continuing to secure top advertisers.

Produced and hosted program, creating video and written content to support on-air segments across Facebook and Instagram. Managed rotating team of 2–3 college interns. Conducted interviews and interacted with listeners. Hosted Eye on Houston, public-access program that shared upcoming area events. Wrote and recorded commercial voiceovers. Program was syndicated to additional markets. Transitioned to remote during COVID-19.• Many interns successfully moved on to professional radio positions following internships due to personal mentoring and coaching.• Skyrocketed Nielsen rating from #16 to #3 in Houston market through on-air personality as well as targeted marketing across multiple platforms.• Continued to maintain high ratings with at-home broadcasts during COVID-19 shutdowns.• Generated $1M+ annual revenue through endorsements with companies such as Walmart, Paramount Pictures, Roku, Vroom Auto, and Imperfect Foods.

Took over morning show to support newly branded radio station. Launched Cage and Bex podcast, incorporating show clips, to extend brand awareness. Brainstormed with sales to create new revenue opportunities, including celebrity endorsements.• Elevated morning show from #16 to top 10 in Nielsen ratings, significant jump for brand-new format.• Secured Victory Brewing Company’s first radio campaign as brand endorsement celebrity.

Hosted Cage Show nightly. Engaged with listeners through calls and on social media platforms. Established strong relationships with local companies and franchise owners through celebrity endorsements. • Show consistently ranked in top 3 for target demographic according to Nielsen ratings due to energetic approach that resonated with listeners.• Secured several new advertising clients through personal brand endorsements.• Move reflected transition from national radio market #192 in Little Rock to market #3 in Chicago as a result of national attention secured in Little Rock.

Taught radio techniques and production skills, including broadcast media, social media, audio and video production, and podcasting. Acted as spokesperson for school’s online marketing efforts.• Successfully positioned several students for success in their careers through positions in major markets, with one becoming nationally syndicated, following talent coaching and mentoring.