Derek Hansen Email & Phone Number

Green Bay, Wisconsin, Us

• Managed & maintained email project schedules in close coordination with Email Marketing Manager for both consumer and business email channels.• Worked with cross-functional teams on strategic planning and development a SMS marketing channel with affinity marketing programs as initial promotions.• Applied experience & knowledge of Acoustic ESP (formerly Silverpop) to manage and maintain a customer database for email & SMS marketing purposes.• Routed email creative & projects through all development stages and through stakeholder approval process using Unica and Adobe Workfront.• Collaborated with copywriters and digital designers on changes to email content & templates.• Reviewed all email and SMS proofs for content and design accuracy with email templates being reviewed through Litmus to ensure performance in customer email inboxes.• Supported the email marketing team and the larger marketing department with weekly reporting on triggered email campaigns and with monthly & quarterly email channel reports.• Identified new opportunities in email and SMS marketing by staying up-to-date on best practices & emerging trends through conferences, meetings, research of competition, and webinars.• Coordinated with web development team to connect webforms on customer-facing website to specific databases & contact lists within Acoustic.

Newtown Square, Pa, Us

• Created and optimized email campaigns— including automated and triggered programs, from initial creative stages, to development, review, and deployment.• Developed new email templates focused on improving recipient accessibility and functionality for dark mode on compatible devices.• Served as a subject matter expert on effectively using dynamic content and personalization in Acoustic (formerly Silverpop) ESP.• Increased campaign performance of customer-centric mailings using MoveableInk to further email personalization and targeted messaging.• Optimized email channel performance and resolved issues by QA testing email templates on Litmus.• Produced reports on email performance and inspected CSV files using Microsoft Excel.• Managed progress of projects using Trello and Microsoft OneNote to journal project statuses.• Communicated with marketing strategists and key stakeholders on optimizing delivery for emails outside of the US market.

Menomonee Falls, Wisconsin, Us

• Contracted temp job that assisted the design team with updated planograms individualized to each store.• Reviewed store map audits from over 300 stores to update store maps for the mobile app using Adobe Illustrator.• Developed in-house graphical assets for internal documentation and use with Adobe Photoshop.

Minneapolis, Minnesota, Us

• Utilized IBM Watson Campaign Automation (Silverpop) for email marketing targeted to small business owners in North America.• Responsibly handled database of over 2-million customers, including those that fall under Canada Anti-Spam Law (CASL).• Reviewed & tested prepared mailings with end-user dynamic content and customization where applicable.• Coordinated with a team of about 15 people including data scientists, designers, and marketing specialists on development and operation of several continuous automated email campaigns in a Business-to-Business environment.

Milwaukee, Wi, Us

• Produced, tested, scheduled, and reported on average of 9 email templates from Silverpop to company database per week.• Refined HTML templates and created new ones with visual improvements while adhering to brand guidelines.• Assisted marketing research with data entry into in-house database and survey reporting results from SurveyMonkey.• Built out, tested, and launched various landing pages using the Silverpop platform.

• Collaborated with and reported to Deputy Campaign Director in planning out promotional material.• Designed banners and flyers to promotional events and fundraisers under a tight budget.

Milwaukee, Wi, Us

• Assisted in development of a marketing strategy to a non-profit organization.• Compiled content & copy into HTML emails for a client using Silverpop within specified deadlines and mailing lists.• Demonstrated copyediting & research skills through internal blog posts.• Performed detailed, extensive cross-browser quality assurance testing to client’s responsive websites.• Transferred material into new websites for clients using FTP.

Milwaukee, Wi, Us

• Independently researched and led a revamped social media strategy focused on increased online presence amongst the university and in the art community.• Managed Facebook and Twitter pages to promote information on events and gallery showings.• Trained effective usage of social media programs to staff and guided them through Twitter when needed.• Present an effective social media strategy for both short-term and long-term usage to Director & Chief Curator and Communication Assistant.

Milwaukee, Wi, Us

• Updated webpages with new content and information, verifying that all content is accurate and links functioned properly using CommonSpot web content management system.• Replied daily to comments on social media pages and reported any offensive material to supervisors.• Lead a conceptual redesign of the website design with ease of use for touchscreen devices & kiosks in mind.• Created monthly, quarterly, and annual site analytic reports and spreadsheets for supervisors.

Bachelor Of Fine Arts (Bfa), Digital Communication And Media/Multimedia

Education record