Derek Hansen Email & Phone Number

Green Bay, Wisconsin, US

• Managed & maintained email project schedules in close coordination with Email Marketing Manager for both consumer and business email channels.
• Worked with cross-functional teams on strategic planning and development a SMS marketing channel with affinity marketing programs as initial promotions.
• Applied experience & knowledge of Acoustic ESP (formerly Silverpop) to manage and maintain a customer database for email & SMS marketing purposes.
• Routed email creative & projects through all development stages and through stakeholder approval process using Unica and Adobe Workfront.
• Collaborated with copywriters and digital designers on changes to email content & templates.
• Reviewed all email and SMS proofs for content and design accuracy with email templates being reviewed through Litmus to ensure performance in customer email inboxes.

Newtown Square, PA, US

• Created and optimized email campaigns— including automated and triggered programs, from initial creative stages, to development, review, and deployment.
• Developed new email templates focused on improving recipient accessibility and functionality for dark mode on compatible devices.
• Served as a subject matter expert on effectively using dynamic content and personalization in Acoustic (formerly Silverpop) ESP.
• Increased campaign performance of customer-centric mailings using MoveableInk to further email personalization and targeted messaging.
• Optimized email channel performance and resolved issues by QA testing email templates on Litmus.
• Produced reports on email performance and inspected CSV files using Microsoft Excel.

Menomonee Falls, Wisconsin, US

• Contracted temp job that assisted the design team with updated planograms individualized to each store.
• Reviewed store map audits from over 300 stores to update store maps for the mobile app using Adobe Illustrator.
• Developed in-house graphical assets for internal documentation and use with Adobe Photoshop.

Minneapolis, Minnesota, US

• Utilized IBM Watson Campaign Automation (Silverpop) for email marketing targeted to small business owners in North America.
• Responsibly handled database of over 2-million customers, including those that fall under Canada Anti-Spam Law (CASL).
• Reviewed & tested prepared mailings with end-user dynamic content and customization where applicable.
• Coordinated with a team of about 15 people including data scientists, designers, and marketing specialists on development and operation of several continuous automated email campaigns in a Business-to-Business.

Milwaukee, WI, US

• Produced, tested, scheduled, and reported on average of 9 email templates from Silverpop to company database per week.
• Refined HTML templates and created new ones with visual improvements while adhering to brand guidelines.
• Assisted marketing research with data entry into in-house database and survey reporting results from SurveyMonkey.
• Built out, tested, and launched various landing pages using the Silverpop platform.

• Collaborated with and reported to Deputy Campaign Director in planning out promotional material.
• Designed banners and flyers to promotional events and fundraisers under a tight budget.

Milwaukee, WI, US

• Assisted in development of a marketing strategy to a non-profit organization.
• Compiled content & copy into HTML emails for a client using Silverpop within specified deadlines and mailing lists.
• Demonstrated copyediting & research skills through internal blog posts.
• Performed detailed, extensive cross-browser quality assurance testing to client’s responsive websites.
• Transferred material into new websites for clients using FTP.

Milwaukee, WI, US

• Independently researched and led a revamped social media strategy focused on increased online presence amongst the university and in the art community.
• Managed Facebook and Twitter pages to promote information on events and gallery showings.
• Trained effective usage of social media programs to staff and guided them through Twitter when needed.
• Present an effective social media strategy for both short-term and long-term usage to Director & Chief Curator and Communication Assistant.

Milwaukee, WI, US

• Updated webpages with new content and information, verifying that all content is accurate and links functioned properly using CommonSpot web content management system.
• Replied daily to comments on social media pages and reported any offensive material to supervisors.
• Lead a conceptual redesign of the website design with ease of use for touchscreen devices & kiosks in mind.
• Created monthly, quarterly, and annual site analytic reports and spreadsheets for supervisors.

Bachelor Of Fine Arts (Bfa), Digital Communication And Media/Multimedia

Education record