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United States, United States
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About Elisha S.
Build | Launch | Fix things. In the roles of: Advisor to the CEO and strategic operational partner to growth teams.0-1 x8, 1-10 x6, 10-100 x5, 100-1000 x3🆕RecentlyFull-time consultant for part-time roles: as a fractional VP of Growth, operational growth marketer, and retained advisor. Individual contributor projects focused on growth marketing initiatives across paid and non-paid channels.⬇️Previously2023Q3: interim CEO in portfolio e-comm 1, interim VP of Growth in portfolio ecomm 2, Retention Advisor in portfolio services 1, Growth advisor and Lifecycle expert & manager across portfolio.⬇️SummaryConsultant (Interim, Fractional, and Advisor in Growth Marketing) and startup subscription-based marketer during key growth stages. Strategic, operational, and tactical early-stage Growth Marketing, MarTech, and Product Marketing focus.I have a BSBA in global management stemming from my passion for travel and languages. My professional career started with a focus on email marketing, particularly driving acquisitions and retention with a focus on content creation, product marketing, and program management. My brief experience in tech recruiting inspired me to integrate my marketing experience into a product role in order to drive impactful changes by working cross-functionally with product, marketing, and engineering teams.I look forward to creatively sharing and expanding my skillset in the startup realm – wherever in the world it takes me!
Elisha S. Work Experience Details
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ConsultantHellogrowthmarketing, LlcUnited States
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Vp Of Growth (Fractional)La Haus Jun 2024 - PresentMedellín, Antioquia, CoFractional VP of Growth at LatAm-based Series C PropTech brand. | Focus: profitable growth, market expansion, growth ‘playbooks’ | Languages: English, Spanish -
ConsultantHellogrowthmarketing, Llc Aug 2023 - PresentBrands not listed: CrossFit, Pettable, ConsumerAffairs24H2• Advisor to the CEO (x5)• Growth Marketing Consultant• Fractional VP of Growth (x1)• Ad hoc Domain Expert (digital product/CRO, martech, lifecycle)• (pro bono) Growth Marketing PartnerFocuses: Acquisition - scalable net growth | Retention - improving LTVs | Operations - team structure, hiring, and processes | Thought-partnership | Strategic & Tactical Resource - e.g. marketing analytics, marketing systems integration, feasibility studies, growth auditing, diligence24H1• growth marketing solutions partner• executive advisor to CEO• GTM growth-marketing consultant• growth-product lead consultant• marketing migrations technical lead23Q4• executive advisor to CEO (x3)• GTM growth-marketing consultant through 24Q1• growth-product lead consultant23Q3• fractional CEO• interim growth lead• executive advisor• growth product—Full-time growth consultant for various part-time roles in a variety of capacities and industries.
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Growth Marketing ConsultantLive It Up Aug 2023 - PresentPreviously fractional interim VP of Growth (2021-2023) while Sr. Director of Growth Marketing at Mechanism Ventures (2020-2023). Also owned retention and lifecycle efforts as strategist and operator. Maintained advisor to the CEO and growth team role as an individual consultant upon departure from MV. Integral support with launch and scale from 0-1 and 1-10, alongside a rebrand. -
Growth Marketing ConsultantAero Jun 2023 - PresentLos Angeles, California, Us -
Interim CeoConfidential Jun 2023 - Sep 2023Fractional interim CEO of a one-year-old hobby e-commerce CPG. Completed due diligence in three weeks including takeover to eventually achieve net profit after 6 weeks. Left upon starting my own consultancy. Operated all online growth efforts, managed P&L, managed operations and costs.
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Sr. Director Of Growth MarketingMechanism Ventures Nov 2021 - Aug 2023San Francisco, UsCompounding all of the previous role responsibilities, in addition to: 23Q3 includes VP Growth at food ecomm, interim CEO at hobby ecomm, Retention Advisor at health services, general growth advisor, lifecycle expert & manager across portfolio. -
Director Of Growth MarketingMechanism Ventures Jan 2021 - Nov 2021San Francisco, UsDay-to-day responsibilities include: Full-funnel conversion rate optimization (CRO), technical implementation (MarTech, Product), creative advising (digital marketing), and managing social media teams (hacking the algorithms) across all Portfolio companies.I create scalable lifecycle communications for start-ups in a variety of industries (channels: email, sms, referral, organic social), advise on marketing strategy (promotional, go-to-market, evergreen), and step in as Interim VP of Growth at portfolio companies as needed.I specialize in acquisition and retention strategies through email, social media, and product marketing with a focus on growth hacking – doing things untraditionally and constantly experimenting "outside-of-the-box" tactics and solutions.
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Growth Retention ManagerMechanism Ventures Mar 2020 - Jan 2021San Francisco, Us
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Lifecycle, Product Marketing ConsultantFreelance Jul 2020 - Aug 2023Advisor and Consultant to a variety of digital or online-first B2C subscription or e-commerce companies, often early stage, looking to grow their business through lifecycle marketing strategies and product implementations. Clients include:- Equinox, subscription, health & wellness- Aero, semi-private jet airline- Covey, e-commerce, skincare- Festival Insider, online publication and community, digital media- Grayce, subscription, service- Lezé the Label, e-commerce, fashion- Post It Play It, online sports wagering, sports betting- StatShark, online sports analytics, sports betting- Strange Love Cafe, ecommerce, food & beverageServices include: full service email marketing and implementation or migration; marketing promotion strategy; launch planning; retention, referral, and reactivation strategies; brand, content, and social strategy as it applies to non-paid channels.
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Senior Product Lifecycle Management ConsultantGrayce Mar 2021 - Sep 2022San Francisco, Ca, Us -
Lifecycle And Product Marketing ManagerTalkspace - Online Therapy Dec 2018 - Nov 2019New York, New York, Us- Drove all organic lifecycle efforts with an omni-channel approach by leveraging a CDP and third-party integrations from low funnel acquisition to churn reduction and reactivations. Channels include: email, push, in-app, web pop-ups- Product marketing integration specialist to scope and build impactful product updates with a testing-forward approach- Collaborated alongside data analysts to make proactive changes in the marketing funnels based on user behaviors- Analyzed and reported on all business goals (subscribers, revenue, etc.) to management (weekly) and marketing teams- Marketing channel owner for 90% of reactivations and product owner for the entire reactivation user journey -
Email Marketing ManagerClasspass Aug 2017 - Nov 2018New York, Ny, Us- Owner of 20% of monthly acquisitions and over 45% of acquisitions during the New Year Campaign in January- Created a data-driven acquisition/reactivation email strategy using content and segmentation to increase CVR by 2.5%- Reported weekly on lifecycle growth: acquisitions, reactivations, and churn using third-party data tools and SQL- Executed data feeds & behaviorally-triggered campaigns to reach leads and winbacks across email and push- Managed a team of two junior CRM coordinators and collaborated with finance on all lifecycle goals each month -
Assistant Marketing ManagerSinglecare Dec 2015 - Aug 2017New York, Ny, Us- Increased newsletter open rates from 12% to 40%, effective rate from 3% to 15%, and inbox delivery within a year- Increased welcome series open rates from 16% to 55%, as well as clicks and conversions through AB test optimization- Maintained >100 email campaigns and workflows: setup, automation, client testing, analyze metrics, and deliverability- Analyzed CRM metrics in Tableau in order to compile and share with the executive team on a bi-weekly/monthly basis -
Social Media Strategist And Digital ContentSuitely, Inc. Jul 2015 - Dec 2016Los Angeles, California, UsConsulting my greatest strengths for a fabulous interior design start-up to help make your living space exactly what you want it to be! Sharing the goodness on all forms of social and digital content.Focus on writing, curating, and editing the perfect posts for our audience & potential new clients, as well as, design and curate content for newsletters and outreach. -
Tech RecruiterHappyfuncorp Jul 2015 - Jan 2016Brooklyn, New York, UsRecruiting consultant to get the best, brightest, and most happy employees to join the growing ball of brilliance that is HFC! -
Selling SupervisorAnthropologie Oct 2014 - Jul 2015Philadelphia, Pa, Us- Assist the Selling Manager with the hiring and training of employees- Manage the floor as a Manager on Duty- Supervise store closing procedures -
Manager-In-TrainingAnthropologie Jul 2014 - Oct 2014Philadelphia, Pa, Us
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Dance TeacherAcademy Of Dance By Lori Nov 2013 - Jun 2014I teach and co-teach various types of dance techniques 2 nights a week to students ages 6-15. I also assist in choreographing for competitions and recitals, as well as technique classes. Classes include various levels of lyrical, jazz, tap, and ballet.
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Unit Marketing CoordinatorSodexo At The University Of Pittsburgh Jul 2013 - Jun 2014• Promote new bakery unit by claiming its pages on all consumer review sites and creating own brand voice on social media• Manage all “Pitt Dining” communications online – active social media platforms and review sites• Provide customer service online, create social promotions, maintain engagement with original content creation• Organize and streamline social media campaigns on all platforms for all campus events• Provide analytics and insights on all social media advertising and create end-of-year statistics for presentation • Assist marketing manager with daily activities related to student engagement, meal plan sales, and unit maintenance• Create signage and graphics in Photoshop for both units to display in-store and as image content for social media posts
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Marketing AssistantSodexo At The University Of Pittsburgh Sep 2011 - Jul 2013Social media marketing and event planning for campus dining.• Help with a variety of tasks within the department – create posters, distribute marketing materials, etc.• Coordinate event entertainment by contacting on-campus groups for Pitt Dining student events• Manage Pitt Dining’s social media sites, such as Twitter, Facebook, Instagram, Vine, and YouTube• Increased fans and fan engagement on Facebook from 150 to 1,050 after 2 years• Increased followers and engagement on Twitter from 20 to over 200 after 1 year • Created short videos on Vine and edited them for YouTube audiences• Organized and streamlined social media campaigns on all platforms for all campus events
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Marketing InternPittsburgh Steelers Feb 2013 - May 2013Pittsburgh, Pa, Us• Compiled recaps for sponsors of the past year for review• Created social media campaigns proposal for the event of Fan Blitz and to increase fan engagement• Correspond with fans via telephone and fan mail, especially pertaining to upcoming events• Assisted providing any additional help needed during events hosted by the Pittsburgh Steelers -
InternForocio May 2011 - Aug 2011Internship abroad in Madrid understanding how to set up student group travels, VIP client packages, and marketing the service though a variety of tactics in both English and Spanish.• Organized all in-office duties such as booking, filing, telephone, and email communications, and website maintenance in both English and Spanish• Administrated company’s Facebook to promote trips and student exchange parties• Photographed promotional photos during trips and parties, collected emails, and sent out promotional packages to selected market segments
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Dance TeacherPottstown Dance Theatre 2007 - 2009I began teaching dance around the age of 15 as a substitute teacher and eventually became a regular teacher of beginner ballet and jazz, all-ages hip-hip, and intermediate & advanced irish. I also had the opportunity to teach other types of classes under the direction of the director when another teacher was out such as intermediate ballet and tap.
Elisha S. Education Details
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University Of PittsburghMarketing -
Cabrini UniversityBachelor'S Of Science In Business Administration
Frequently Asked Questions about Elisha S.
What company does Elisha S. work for?
Elisha S. works for Hellogrowthmarketing, Llc
What is Elisha S.'s role at the current company?
Elisha S.'s current role is Consultant.
What is Elisha S.'s email address?
Elisha S.'s email address is es****@****hoo.com
What is Elisha S.'s direct phone number?
Elisha S.'s direct phone number is +161783*****
What schools did Elisha S. attend?
Elisha S. attended University Of Pittsburgh, Cabrini University.
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