Elisha S. Email & Phone Number

United States

Medellín, Antioquia, CO

Fractional VP of Growth at LatAm-based Series C PropTech brand. | Focus: profitable growth, market expansion, growth ‘playbooks’ | Languages: English, Spanish

• Brands not listed: CrossFit, Pettable, ConsumerAffairs24H2
• Advisor to the CEO (x5)
• Growth Marketing Consultant
• Fractional VP of Growth (x1)
• Ad hoc Domain Expert (digital product/CRO, martech, lifecycle)
• (pro bono) Growth Marketing PartnerFocuses: Acquisition - scalable net growth | Retention - improving LTVs | Operations - team structure, hiring, and processes | Thought-partnership | Strategic & Tactical Resource.

Previously fractional interim VP of Growth (2021-2023) while Sr. Director of Growth Marketing at Mechanism Ventures (2020-2023). Also owned retention and lifecycle efforts as strategist and operator. Maintained advisor to the CEO and growth team role as an individual consultant upon departure from MV. Integral support with launch and scale from 0-1 and.

Los Angeles, California, US

Fractional interim CEO of a one-year-old hobby e-commerce CPG. Completed due diligence in three weeks including takeover to eventually achieve net profit after 6 weeks. Left upon starting my own consultancy. Operated all online growth efforts, managed P&L, managed operations and costs.

San Francisco, US

Compounding all of the previous role responsibilities, in addition to: 23Q3 includes VP Growth at food ecomm, interim CEO at hobby ecomm, Retention Advisor at health services, general growth advisor, lifecycle expert & manager across portfolio.

San Francisco, US

Day-to-day responsibilities include: Full-funnel conversion rate optimization (CRO), technical implementation (MarTech, Product), creative advising (digital marketing), and managing social media teams (hacking the algorithms) across all Portfolio companies.I create scalable lifecycle communications for start-ups in a variety of industries (channels: email.

San Francisco, US

Advisor and Consultant to a variety of digital or online-first B2C subscription or e-commerce companies, often early stage, looking to grow their business through lifecycle marketing strategies and product implementations. Clients include:- Equinox, subscription, health & wellness- Aero, semi-private jet airline- Covey, e-commerce, skincare- Festival.

San Francisco, CA, US

New York, New York, US

- Drove all organic lifecycle efforts with an omni-channel approach by leveraging a CDP and third-party integrations from low funnel acquisition to churn reduction and reactivations. Channels include: email, push, in-app, web pop-ups- Product marketing integration specialist to scope and build impactful product updates with a testing-forward approach.

New York, NY, US

- Owner of 20% of monthly acquisitions and over 45% of acquisitions during the New Year Campaign in January- Created a data-driven acquisition/reactivation email strategy using content and segmentation to increase CVR by 2.5%- Reported weekly on lifecycle growth: acquisitions, reactivations, and churn using third-party data tools and SQL- Executed data.

New York, NY, US

- Increased newsletter open rates from 12% to 40%, effective rate from 3% to 15%, and inbox delivery within a year- Increased welcome series open rates from 16% to 55%, as well as clicks and conversions through AB test optimization- Maintained >100 email campaigns and workflows: setup, automation, client testing, analyze metrics, and deliverability.

Los Angeles, California, US

Consulting my greatest strengths for a fabulous interior design start-up to help make your living space exactly what you want it to be! Sharing the goodness on all forms of social and digital content.Focus on writing, curating, and editing the perfect posts for our audience & potential new clients, as well as, design and curate content for newsletters and.

Brooklyn, New York, US

Recruiting consultant to get the best, brightest, and most happy employees to join the growing ball of brilliance that is HFC!

Philadelphia, PA, US

- Assist the Selling Manager with the hiring and training of employees- Manage the floor as a Manager on Duty- Supervise store closing procedures

Philadelphia, PA, US

I teach and co-teach various types of dance techniques 2 nights a week to students ages 6-15. I also assist in choreographing for competitions and recitals, as well as technique classes. Classes include various levels of lyrical, jazz, tap, and ballet.

• Promote new bakery unit by claiming its pages on all consumer review sites and creating own brand voice on social media
• Manage all “Pitt Dining” communications online – active social media platforms and review sites
• Provide customer service online, create social promotions, maintain engagement with original content creation
• Organize and streamline social media campaigns on all platforms for all campus events
• Provide analytics and insights on all social media advertising and create end-of-year statistics for presentation
• Assist marketing manager with daily activities related to student engagement, meal plan sales, and unit maintenance

• Social media marketing and event planning for campus dining.
• Help with a variety of tasks within the department – create posters, distribute marketing materials, etc.
• Coordinate event entertainment by contacting on-campus groups for Pitt Dining student events
• Manage Pitt Dining’s social media sites, such as Twitter, Facebook, Instagram, Vine, and YouTube
• Increased fans and fan engagement on Facebook from 150 to 1,050 after 2 years
• Increased followers and engagement on Twitter from 20 to over 200 after 1 year

Pittsburgh, PA, US

• Compiled recaps for sponsors of the past year for review
• Created social media campaigns proposal for the event of Fan Blitz and to increase fan engagement
• Correspond with fans via telephone and fan mail, especially pertaining to upcoming events
• Assisted providing any additional help needed during events hosted by the Pittsburgh Steelers

• Internship abroad in Madrid understanding how to set up student group travels, VIP client packages, and marketing the service though a variety of tactics in both English and Spanish.
• Organized all in-office duties such as booking, filing, telephone, and email communications, and website maintenance in both English and Spanish
• Administrated company’s Facebook to promote trips and student exchange parties
• Photographed promotional photos during trips and parties, collected emails, and sent out promotional packages to selected market segments

I began teaching dance around the age of 15 as a substitute teacher and eventually became a regular teacher of beginner ballet and jazz, all-ages hip-hip, and intermediate & advanced irish. I also had the opportunity to teach other types of classes under the direction of the director when another teacher was out such as intermediate ballet and tap.

Bachelor Of Science In Business Administration, Global Management, Spanish, Marketing

Bachelor'S Of Science In Business Administration