Drives discovery research for AI product driven solutions. Using design thinking and participatory design practices identified and scoped problem spaces to best apply AI as a use case to scale. -Owned and managed end-to-end research projects, from defining research questions with stakeholders to delivering findings from use case studies, with a focus on high-quality, actionable insights -Developed a comprehensive agile UX research strategy and roadmap to align product features with user needs and business objectives-Planned and executed surveys to triangulate with findings from interviews, usability tests, and field study findings to scope the problem space and validate user needs-Created user personas and journey maps to communicate user insights effectively across stakeholders-Collaborated with cross-functional teams to ensure user insights are feasible and integrated into the product development process-Built and strategized a UX research culture by staying synchronized with and updating team on research best practices, AI trends, ethical best practices, and emerging technologies relevant to UX design-Contributed to business growth by engaging in resource estimations and project planning

Brought applied behavioral research, service design, and UX skills into a complex B2B environment focused on graphic design, change management, service illustration, operation definitions, and branding deliverables.

Delivered end-to-end research and co-constructed and facilitated design workshops across transmission and nuclear business units to improve employee safety and business operations. Collaborated with UX designers, development team, and subject matter experts on service system flows, journey mapping, and employee related applications.-Gathered extensive survey data across teams for participant recruitment and to understand user roles, team hierarchy, and identify initial pain points -Conducted 40+ user interviews and focus groups to understand user needs and direct design to the right problems and solutions-Collaborated closely with designers and developers to plan and conduct usability testing leading to effective iteration, reduced design debt, and launch acceleration-Utilized pre-existing survey data to triangulate research findings and expose gaps in understanding -Presented findings for designers, developers, managers, and executives in custom formats-Constructed and facilitated design thinking workshops to collaborate closely with product management, design, and engineering teams and align user needs with business goals -Actively contributed to the UX Research team culture by developing the UXR practice within Duke Energy through development of community practice, infrastructure of research standards and a design strategy toolkit

-NDA Applied--Facilitated conversation in collaboration with business stakeholders and SME's- Created service system maps and service blueprints- Translated SME's understanding into Human Centered Design terms for conversational alignment amongst stakeholders at various levels

-Drove initiatives for internal organization delivery and sales definition work, and cultural allyship development-Partnered extensively with clients from goal setting to information architecture, crafting responsive wireframes and prototypes. -Collaborated with designers, managers, and developers at various stages to ensure user insights are integrated into the development process-Planned and executed qualitative research studies triangulating with client analytics data to verify findings-Employed a user-centered approach, identifying genuine needs and utilizing analytics for continuous enhancement-Led multidisciplinary teams to craft human-centered digital solutions by translating complex requirements into intuitive interfaces for Fortune 50 banking institution-Acted as a UX subject matter expert for a Fortune 100 financial services company’s new business team, offering design thinking and inclusive practice exercises and delivering final UI and UX designs

-Successfully guided team to create a data driven product that improved patient care and reduced cognitive load for primary care providers -Designed provider and patient focused healthcare digital products enhancing medication safety, efficacy, and patient quality care-Collaborated across teams and systems offering and implementing UX best practices for end to end products and systems-Facilitated design thinking workshops with developers, senior medical subject matter experts, and executives to successfully identifying gaps where data is needed and to align business objectives -Identified and recruited providers for usability testing and product feedback sessions-Using research software (Qualtrics and User testing) to expert level to conduct surveys and usability testing to uncover gaps in data and create interview moderator guides-Helped 1 UX Designers become a lead through mentorship

-Led research initiatives that increased Medicare revenue by 35% annually through improved user experiences-Planned and executed usability tests and observational studies to uncover gaps in data and collaborated with business leadership to prioritize research initiatives -Led information architecture for all internal and employee portal products delivering wireframes and workflows in close collaboration with development team-Elevated a junior researcher into mid level position through mentorship fostering growth and collaboration within the team

-Directed UX research through the entire product development life-cycle for a high-profile product, contributing to a projected 10% increase in sales-Utilized diverse research methods, including diary studies, surveys, and ethnography, to identify and address the right problems -Delivered user behavior insights and motivation in actionable design recommendations to development and design teams-Fostered a culture of collaboration, empowerment, and growth by mentoring and training a UX designer to co-conduct usability testing fast-tracking the research timeline

Information Architect and UX researcher contributed to designs for workplace investing, hardship withdrawal, and retirement.

UX research intern scoped and redefined UNC hospital service system for new mothers, while collaborating on a new medical bassinet with NC State product team, UNC Hospital's marketing executives, and selected manufacturers.