Director Of Sales Operations
San Francisco, California, Us
Brought on as the first Sales Operations leader and challenged to bring software sales best practices to the world of real estate. Highlights:> Managed team of 11 (6 remotely-based) that delivered operational excellence to the sales lifecycle including GTM planning, pipeline generation, deal hygiene, forecast management, and post-close onboarding;> Partnered with cross-functional leaders in Sales (Real Estate) and HR to develop career progression framework by pairing job levels to an experience and core competencies rubric. From initial concept to org-wide delivery in 30 days;> Refactored incentive commission plan to align with 2020 objectives of improved gross margin and increased downside protections. Led roundtables and 1:1s with 30+ regional and city-level leadership teams to ensure a transparent, feedback-driven process. Crafted all final deliverables including legal documents and ICM tools;> Led CRM due diligence including evaluation, business case, budgeting, and contract negotiation. Our Sales Cloud selection led to company-wide Salesforce standardization on Pardot and Service Cloud with acquisition of over 500 licenses;> Established Sales analytics center of excellence - created the initial data dictionary that defined standard KPIs and cadence of distribution to the leadership team; > Oversaw multiple lead gen programs: (1) automated data sourcing generating 10k+ leads in a 12-month period; (2) outbound sales development; (3) inbound qualification; generated $50M+ in expected revenue on an annualized basis from the deals touched by Sales Ops;