Vanessa Pessoa Email & Phone Number

Brazil

João Pessoa, Paraíba, Brasil

Brasil

I have extensive experience in strategic analysis, innovation, and project management, with a focus on performance optimization, business growth, technology, and product scaling. My consulting expertise is enriched by previous roles at companies such as Maxmilhas, where I led D&I planning; EDP, where I created and scaled a distributed solar clean energy.

São Paulo, Brasil

Responsible for leading strategic initiatives to position and scale a startup in an emerging market segment with an innovative distributed generation product. I worked on the development and execution of Go-to-Market (GTM) strategies, generating demand, identifying market opportunities, and defining competitive positioning. I managed integrated marketing.

São Paulo

As a B2B Marketing Consultant at EDP Brasil from March 2022 to March 2023, I played a pivotal role in structuring the business strategy and communication for products and services in the renewable and green energy sector. Reporting directly to the CEO, vice president, and directors, I managed marketing projects and ensured alignment with the organization’s.

Madrid E Região, Espanha

- Ensure the execution of the Strategic CSR Plan in the LATAM countries, according to the global requirements and responding to the needs and situation of each country.- Leadership, coordination and execution of global projects to ensure that they meet the objectives and goals defined.- Periodic report of the status of all projects in LATAM.- Monitoring.

São Paulo, São Paulo

Tools and methodologies-Hootsuite-Brandwatch- Social Bakers-Amplitude-Design Sprint-Agile-Design thinking- Adjust- Excell- TableauResponsibilities:- Build and execute a brand strategy that supports and extends marketing initiatives, driving awareness, engagement and lead generation;-Planning and execution of all communications and media actions on all.

São Paulo E Região, Brasil

Highlights:- Co-leader in the company's strategic project and understanding of business demands.- Co-leader in consumer experience project and benchmark squad leader- Co-leader for the launching and growth of Cabify brand in Brasilia, focusing on LTV and customer loyalty.Tools and methodologies:- Agile - Scrum- Lean- OKR- Design Thinking- Squads- PDCA.

Brasília Area, Brazil

- Create and implement Marketing Strategies at all regional properties.-Manage and create all marketing, public relations, social media content, CRM analysis and communication.-Connect with local influencers and potential partners.-Create, manage, and grow a database of local users (CRM)-Plan solutions for innovation projects.-Create meaningful local.

Brasília, Distrito Federal

Highlights:- Developed the bank's social network expression guideTools and methodologies:- Campaign planning tool kit- Research- Personas- Power PointResponsibilities:- Planning and creating communication strategies for Digital Media based on segmentation, schedule and goals;- Creating advertising campaign for Digital Media;- Sustenance of Digital.

Brasília E Região, Brasil

- Developing communication strategies focused on Promotional Marketing;- Creating Advertising Campaigns for branding activation;- Creating Endomarketing Advertising Campaigns;- Working on clients’ projects to ensure high-quality internal and external communication.

Brasília

- Planning and creating communication strategies for Digital Media based on segmentation, schedule and goals;- Creating advertising campaign for Digital Media;- Sustenance of Digital campaigns to grow Social Media engagement;- Support internal knowledge efforts, including the development of new insight approaches on Digital Media.

Ireland, Dublin

- Creating communication strategies for Digital Media;- Supporting Social Media tactics by following up on monthly calendars and posting on different Media Channels- Monitoring the performance of Social Media posts and customer interaction;- Endomarketing and student support.

Brasília E Região, Brasil

- Creating communication strategies for Digital Media;- Supporting Social Media tactics by following up on monthly calendars and posting on different Media Channels;- Compose, manage and implement necessary communications on Digital Media distributed to both customers and internal teams;- Monitoring the performance of Social Media posts and customer.

Brasília E Região, Brasil

- Writing appropriate copy for print ads in multiple tones of voice to address different customers;- Collaborating with Senior Designers to create the correct messaging through the combination of copy and visuals;- Working with other teams within Communications & Media to ensure successful delivery of campaigns to clients;- Supporting the development and.

Brasília

- Writing appropriate copy for print ads as outlined in creative briefs in multiple tones of voice to address different customers;- Collaborating with Senior Designers to create the correct messaging through the combination of copy and visuals;- Working with other teams within Communications & Media to ensure successful delivery of campaigns to clients.

Brasília E Região, Brasil

-Developing brand content and produce highly creative writing, to strict deadlines;- Creating advertising and institucional videos fit in with basic principles of dramatic construction, and fit the format and style expected in the media;- Working with a development team to create a finished product that is likely to be financed and made;

Brasília E Região, Brasil

- Gathering information from users, customers, and business or marketing strategists;- Developing brand content to Social Media;- Publishing communications through a variety of channels, managing all aspects of distribution;- Generate creative campaigns that increase brand knowledge on Digital Media;- Research, write and edit content that demonstrates an.

- Writing appropriate copy for print ads in multiple tones of voice to address different customers;- Collaborating with Senior Designers to create the correct messaging through the combination of copy and visuals;- Working with other teams within Communications & Media to ensure successful delivery of campaigns to clients;- Supporting the development and.

Brasília E Região, Brasil

Pós Graduação Em Direitos Humanos, Responsabilidade Social E Cidadania Global

Advanced English, Idiomas E Literaturas Estrangeiras

Dublin -Ireland

Bacharelado Em Publicidade E Propaganda, Comunicação Social