Vanessa Pessoa Email & Phone Number

Brazil

João Pessoa, Paraíba, Brasil

Brasil

I have extensive experience in strategic analysis, innovation, and project management, with a focus on performance optimization, business growth, technology, and product scaling. My consulting expertise is enriched by previous roles at companies such as Maxmilhas, where I led D&I planning; EDP, where I created and scaled a distributed solar clean energy product; Fundação Casulo, where I built the foundation from scratch, from ideation to bureaucratic processes and strategic planning; and… Show more I have extensive experience in strategic analysis, innovation, and project management, with a focus on performance optimization, business growth, technology, and product scaling. My consulting expertise is enriched by previous roles at companies such as Maxmilhas, where I led D&I planning; EDP, where I created and scaled a distributed solar clean energy product; Fundação Casulo, where I built the foundation from scratch, from ideation to bureaucratic processes and strategic planning; and Cabify, where I scaled the product from the ground up in Brasília and developed the company’s global Social Responsibility project. I specialize in aligning practices with strategic objectives, identifying opportunities in key markets, and adapting businesses to change. As an expert in competitive benchmarking, technological innovation, cost reduction, and revenue growth, I lead projects that drive transformations, manage risks, and foster the transition to a sustainable and scalable economy. Show less

São Paulo, Brasil

Responsible for leading strategic initiatives to position and scale a startup in an emerging market segment with an innovative distributed generation product. I worked on the development and execution of Go-to-Market (GTM) strategies, generating demand, identifying market opportunities, and defining competitive positioning. I managed integrated marketing projects and cross-functional collaborations with technology and business teams, aligning product, communication, and sales to maximize… Show more Responsible for leading strategic initiatives to position and scale a startup in an emerging market segment with an innovative distributed generation product. I worked on the development and execution of Go-to-Market (GTM) strategies, generating demand, identifying market opportunities, and defining competitive positioning. I managed integrated marketing projects and cross-functional collaborations with technology and business teams, aligning product, communication, and sales to maximize results and drive sustainable growth. Show less

São Paulo

As a B2B Marketing Consultant at EDP Brasil from March 2022 to March 2023, I played a pivotal role in structuring the business strategy and communication for products and services in the renewable and green energy sector. Reporting directly to the CEO, vice president, and directors, I managed marketing projects and ensured alignment with the organization’s strategic objectives.Key contributions included overseeing the Solar Digital product projects, coordinating cross-functional teams… Show more As a B2B Marketing Consultant at EDP Brasil from March 2022 to March 2023, I played a pivotal role in structuring the business strategy and communication for products and services in the renewable and green energy sector. Reporting directly to the CEO, vice president, and directors, I managed marketing projects and ensured alignment with the organization’s strategic objectives.Key contributions included overseeing the Solar Digital product projects, coordinating cross-functional teams from ideation to execution to deliver on time, within budget, and with desired outcomes. I also managed the marketing budget, served as the primary liaison with agencies, and developed digital campaigns to enhance community building through social media platforms, while analyzing engagement data and customer interactions to drive insights and improve outcomes.My role involved strategic planning of business and product positioning, coordinating growth initiatives with local and global stakeholders, and improving the user experience for existing products. I researched and implemented tools to enhance the customer journey, identified improvement opportunities through customer feedback, and presented performance insights via global and local reports.Additionally, I conducted competitor research, tested new business models, created dashboards to monitor metrics, and managed performance teams, CRM, events, and digital channels. This experience further strengthened my expertise in marketing strategy, customer-centric innovation, and aligning business goals with impactful execution. Show less

Madrid E Região, Espanha

- Ensure the execution of the Strategic CSR Plan in the LATAM countries, according to the global requirements and responding to the needs and situation of each country.- Leadership, coordination and execution of global projects to ensure that they meet the objectives and goals defined.- Periodic report of the status of all projects in LATAM.- Monitoring and measurement of the sustainability and diversity strategy in LATAM, aligned with the group's global strategy (according to the… Show more - Ensure the execution of the Strategic CSR Plan in the LATAM countries, according to the global requirements and responding to the needs and situation of each country.- Leadership, coordination and execution of global projects to ensure that they meet the objectives and goals defined.- Periodic report of the status of all projects in LATAM.- Monitoring and measurement of the sustainability and diversity strategy in LATAM, aligned with the group's global strategy (according to the assigned KPIs)- Development and monitoring of internal work tools (project management)- Search and development of internal and external strategic alliances in LATAM for the effective and efficient execution and communication of the global strategy.- Internal and external communication of the sustainability strategy in the region to foster a responsible work environment and position the group as a promoter of corporate social responsibility in LATAM.- Training employees and drivers in terms of sustainability, ethics, diversity and inclusion, so that they know the values, commitments and way of working in this area of the group. Show less

São Paulo, São Paulo

Tools and methodologies-Hootsuite-Brandwatch- Social Bakers-Amplitude-Design Sprint-Agile-Design thinking- Adjust- Excell- TableauResponsibilities:- Build and execute a brand strategy that supports and extends marketing initiatives, driving awareness, engagement and lead generation;-Planning and execution of all communications and media actions on all channels, including online and social… Show more Tools and methodologies-Hootsuite-Brandwatch- Social Bakers-Amplitude-Design Sprint-Agile-Design thinking- Adjust- Excell- TableauResponsibilities:- Build and execute a brand strategy that supports and extends marketing initiatives, driving awareness, engagement and lead generation;-Planning and execution of all communications and media actions on all channels, including online and social media-Assisting with product development, pricing and new product launches as well as developing new business opportunities-Creating and managing promotional collateral to establish and maintain product branding- Align with global team to ensure a consistent brand positioning and strategy- Managing the marketing budget to ensure efficiency -Competitor and customer insights analysis- Serve as a lead strategist overseeing editorial strategy and operations, channel optimization, brand consistency, localization, analytics, and measurement- Align content themes and assets to the needs of target audiences, infusing the Cabify brand voice and personality- Create and manage an editorial calendar mapped to Cabify’s key business objectives, announcements, and strategic events- Develop editorial operations that scale Cabify's current capacity with a critical focus on quality- Partner across the marketing teams including public relations, digital demand generation, Engagement, and strategic events to create and optimize content assets- Define and manage localization and translation strategy and processes to ensure a consistent voice- Conduct ongoing analytic usability and A/B tests to gauge content effectiveness and measure engagement and efficacy- Define, measure and report content KPIs to drive continuous process improvement Show less

São Paulo E Região, Brasil

Highlights:- Co-leader in the company's strategic project and understanding of business demands.- Co-leader in consumer experience project and benchmark squad leader- Co-leader for the launching and growth of Cabify brand in Brasilia, focusing on LTV and customer loyalty.Tools and methodologies:- Agile - Scrum- Lean- OKR- Design Thinking- Squads- PDCA- HOQ- AS IS TO BE- PMO- NPS- Tableau- Excel- Power Point-… Show more Highlights:- Co-leader in the company's strategic project and understanding of business demands.- Co-leader in consumer experience project and benchmark squad leader- Co-leader for the launching and growth of Cabify brand in Brasilia, focusing on LTV and customer loyalty.Tools and methodologies:- Agile - Scrum- Lean- OKR- Design Thinking- Squads- PDCA- HOQ- AS IS TO BE- PMO- NPS- Tableau- Excel- Power Point- Roadmaps- Draw.io- Realtime board- Canvas Project Model- Business Model CanvasResponsibilities:-Mapping of the organization's processes with the objective of identifying opportunities for improvement and adequacy of structure and optimization of process management;- Standardization of local processes aiming at opportunities to optimize the routine and deliver positive results to the company;- Creation of treatment flows of the quality indicators of the application drivers;- Creation of flows of product quality indicators;- Identification of opportunities for improvement in the area of marketing and operations- Monitoring and measurement of results.- Develop projects and pitches, articulating between planning, creative and digital department with other areas of Cabify;- Identification of insights, trends and eventual business opportunities through data analysis;- Benchmark research, campaign measurement, crisis management, and social network analysis;- Direct support for the work on strategic planning, based on data. Using it as a starting point, the team could think about actions or campaigns;- Understand digital media Industry trends, and develop in-depth, vertical-based insights that help drive value for advertisers and higher adoption for Cabify;- Specialize in brand (upper funnel) & performance (lower funnel) metrics and advertising objectives.- Create PowerPoint presentations that are succinct and crisp, with a balance of high-level insights for executives, and a detailed enough view for core teams. Show less

Brasília Area, Brazil

- Create and implement Marketing Strategies at all regional properties.-Manage and create all marketing, public relations, social media content, CRM analysis and communication.-Connect with local influencers and potential partners.-Create, manage, and grow a database of local users (CRM)-Plan solutions for innovation projects.-Create meaningful local strategic partnerships with organizations & individuals that will drive revenue and brand relevance.-Conceptualize and… Show more - Create and implement Marketing Strategies at all regional properties.-Manage and create all marketing, public relations, social media content, CRM analysis and communication.-Connect with local influencers and potential partners.-Create, manage, and grow a database of local users (CRM)-Plan solutions for innovation projects.-Create meaningful local strategic partnerships with organizations & individuals that will drive revenue and brand relevance.-Conceptualize and execute events to raise brand awareness.- Definitions for guidelines, processes and workflows. -Manage weekly update to corporate team on properties marketing efforts and results.-Manage, execute, and report to all global and local teams about projects initiatives, strategies and marketing plans. Show less

Brasília, Distrito Federal

Highlights:- Developed the bank's social network expression guideTools and methodologies:- Campaign planning tool kit- Research- Personas- Power PointResponsibilities:- Planning and creating communication strategies for Digital Media based on segmentation, schedule and goals;- Creating advertising campaign for Digital Media;- Sustenance of Digital campaigns to grow Social Media engagement;- Support internal knowledge efforts, including the… Show more Highlights:- Developed the bank's social network expression guideTools and methodologies:- Campaign planning tool kit- Research- Personas- Power PointResponsibilities:- Planning and creating communication strategies for Digital Media based on segmentation, schedule and goals;- Creating advertising campaign for Digital Media;- Sustenance of Digital campaigns to grow Social Media engagement;- Support internal knowledge efforts, including the development of new insight approaches on Digital Media. Show less

Brasília E Região, Brasil

- Developing communication strategies focused on Promotional Marketing;- Creating Advertising Campaigns for branding activation;- Creating Endomarketing Advertising Campaigns;- Working on clients’ projects to ensure high-quality internal and external communication.

Brasília

- Planning and creating communication strategies for Digital Media based on segmentation, schedule and goals;- Creating advertising campaign for Digital Media;- Sustenance of Digital campaigns to grow Social Media engagement;- Support internal knowledge efforts, including the development of new insight approaches on Digital Media.

Ireland, Dublin

- Creating communication strategies for Digital Media;- Supporting Social Media tactics by following up on monthly calendars and posting on different Media Channels- Monitoring the performance of Social Media posts and customer interaction;- Endomarketing and student support.

Brasília E Região, Brasil

- Creating communication strategies for Digital Media;- Supporting Social Media tactics by following up on monthly calendars and posting on different Media Channels;- Compose, manage and implement necessary communications on Digital Media distributed to both customers and internal teams;- Monitoring the performance of Social Media posts and customer interaction;- Coordinating creative team and delegating duties aimed at Digital Media communication efforts;- Maintaining… Show more - Creating communication strategies for Digital Media;- Supporting Social Media tactics by following up on monthly calendars and posting on different Media Channels;- Compose, manage and implement necessary communications on Digital Media distributed to both customers and internal teams;- Monitoring the performance of Social Media posts and customer interaction;- Coordinating creative team and delegating duties aimed at Digital Media communication efforts;- Maintaining continual contact with the company different areas. Show less

Brasília E Região, Brasil

- Writing appropriate copy for print ads in multiple tones of voice to address different customers;- Collaborating with Senior Designers to create the correct messaging through the combination of copy and visuals;- Working with other teams within Communications & Media to ensure successful delivery of campaigns to clients;- Supporting the development and launch of new communication vehicles with copy as and when needed;- Continuing to look for ways to improve and innovate… Show more - Writing appropriate copy for print ads in multiple tones of voice to address different customers;- Collaborating with Senior Designers to create the correct messaging through the combination of copy and visuals;- Working with other teams within Communications & Media to ensure successful delivery of campaigns to clients;- Supporting the development and launch of new communication vehicles with copy as and when needed;- Continuing to look for ways to improve and innovate processes within the creative team to produce high quality content for our clients. Show less

Brasília

- Writing appropriate copy for print ads as outlined in creative briefs in multiple tones of voice to address different customers;- Collaborating with Senior Designers to create the correct messaging through the combination of copy and visuals;- Working with other teams within Communications & Media to ensure successful delivery of campaigns to clients;- Substituting the Creative Director for a period of time in order to coordinating creative team and delegating duties aimed at… Show more - Writing appropriate copy for print ads as outlined in creative briefs in multiple tones of voice to address different customers;- Collaborating with Senior Designers to create the correct messaging through the combination of copy and visuals;- Working with other teams within Communications & Media to ensure successful delivery of campaigns to clients;- Substituting the Creative Director for a period of time in order to coordinating creative team and delegating duties aimed at Offline communication efforts for a period of time;- Supporting the development and launch of new communication vehicles with copy as and when needed;- Continuing to look for ways to improve and innovate processes within the creative team to produce high quality content for our clients. Show less

Brasília E Região, Brasil

-Developing brand content and produce highly creative writing, to strict deadlines;- Creating advertising and institucional videos fit in with basic principles of dramatic construction, and fit the format and style expected in the media;- Working with a development team to create a finished product that is likely to be financed and made;

Brasília E Região, Brasil

- Gathering information from users, customers, and business or marketing strategists;- Developing brand content to Social Media;- Publishing communications through a variety of channels, managing all aspects of distribution;- Generate creative campaigns that increase brand knowledge on Digital Media;- Research, write and edit content that demonstrates an understanding of audience, messaging, and tone for various internal channels, including announcements, newsletter stories… Show more - Gathering information from users, customers, and business or marketing strategists;- Developing brand content to Social Media;- Publishing communications through a variety of channels, managing all aspects of distribution;- Generate creative campaigns that increase brand knowledge on Digital Media;- Research, write and edit content that demonstrates an understanding of audience, messaging, and tone for various internal channels, including announcements, newsletter stories, web, videos, desk drops and digital signage. Show less

- Writing appropriate copy for print ads in multiple tones of voice to address different customers;- Collaborating with Senior Designers to create the correct messaging through the combination of copy and visuals;- Working with other teams within Communications & Media to ensure successful delivery of campaigns to clients;- Supporting the development and launch of new communication vehicles with copy as and when needed;- Continuing to look for ways to improve and innovate… Show more - Writing appropriate copy for print ads in multiple tones of voice to address different customers;- Collaborating with Senior Designers to create the correct messaging through the combination of copy and visuals;- Working with other teams within Communications & Media to ensure successful delivery of campaigns to clients;- Supporting the development and launch of new communication vehicles with copy as and when needed;- Continuing to look for ways to improve and innovate processes within the creative team to produce high quality content for our clients. Show less

Brasília E Região, Brasil

Pós Graduação Em Direitos Humanos, Responsabilidade Social E Cidadania Global

Advanced English, Idiomas E Literaturas Estrangeiras

Dublin -Ireland

Bacharelado Em Publicidade E Propaganda, Comunicação Social