It's a new chapter in Tumwater's brewing history. We’re rehabilitating Tumwater's old historic brewhouse tower and bringing brewing back to the place Leopold Schmidt made famous. It was a good idea then, it’s an even better idea now. Craft brewers, cider makers and distillers at home in the heart of Tumwater. Brewing — It’s our legacy. As Communications Manager for the City, I lead strategic communications and community engagement in support of the Tumwater City Council Strategic Priorities.

Served as the primary liaison between the Superintendent’s office and the media, and acted as principal spokesperson on all District policy matters, public information, and sensitive issues. Identified challenges and emerging issues faced by the organization. Worked with leadership team and staff to recognize opportunities and solutions, and define and execute appropriate strategies to support them. Led District Communications Department team in development and production of multilingual communications materials and services including: print and digital publications; multi-media and video productions; Website, E-news, social media channels and other online communications; public relations and marketing materials.Managed district all hazard emergency preparedness and response plans in collaboration with school administrators, local law enforcement and emergency responders.Selected Accomplishments• Multilingual automated notification system and mobile app successfully developed and launched mid-school year enhancing emergency notification and crisis communications capabilities.• Managed survey research data and customer experience platform. Analyzed feedback and provided customer experience workshops to district administrators and school leaders to strengthen relationships with highly diverse, multilingual families in 38 school communities• Enhanced community engagement strategies using IAP2 model, developed engagement toolkit for school leaders with inclusive models to meet the unique needs of each school community.• Analyzed Communications Department team member strengths and skills to reorganize the Department and provide 12-hour per day support to students, families and staff.

Effectively managed the District’s brand to ensure consistency across all media and in delivery of essential services. Developed key messages on significant initiatives and issues using traditional and online media and analytics to measure effectiveness. Served as a member of the Superintendent's Cabinet to provide strategic communications and public relations counsel to superintendent, school board and administrators. Served as primary spokesperson for the Superintendent's office and public information officer for the district.Developed and implemented first districtwide emergency response plans and crisis communications strategies in coordination with multiple law enforcement, fire and emergency management agencies.Selected Accomplishments: • Generated $250,000 in earned media annually as a result of established relationships with reporters, editors and news outlets. • Identified systemic barriers to family participation in schools, implemented more inclusive engagement models, and developed strategies specific to each school community that resulted increased attendance and participation in public meetings by 10% or more annually. • $130 million in capital projects bonds and 20% of annual revenue from levies approved by voters using best practices in election and school finance communications. • Secured $1 million corporate sponsorship of district athletic stadium and negotiated naming rights agreement.

Built collaborative relationships with vendors, sponsors, advertisers and Seattle Center community contacts in order to maximize marketing dollars.Oversaw production of all marketing and communications materials and supervised Marketing Manager to successfully develop and execute strategies for marketing, communications, advertising, media buys and public relations.Managed membership marketing and event sales staff, providing quality customer service to over 250,000 visitors annually.

Developed and implemented marketing communications plan for new museum from ground breaking to grand opening celebration utilizing a variety of strategies including traditional media and guerilla marketing to promote museum and exhibitions, programs, events and community initiatives.Coordinated with other museum department directors and museum director to ensure all marketing and communications needs were met.Collaborated on promotional strategies with Tacoma Art Museum and the University of Washington to promote Tacoma’s Museum District.Supervised Visitor Services and Facility Rentals staff and managed enterprise operations including Museum Cafe and Museum Store.

Responsibilities included planning, developing, and implementing an integrated marketing and public relations plans for all exhibitions, educational programs, events, community initiatives and other outreach efforts to increase the museum’s visibility and attendance. Provided technical assistance to museums and heritage organizations statewide.