Delightful marketing in foods category being responsible for brand and product communication, innovation and strategy.

Innovation launch leadership, portfolio and performance management, brand and communication strategy development in order to address business and consumer's needs, with focus on product and functional consumption, plus holistic management of consumption occasions initiatives and consumer activations.

Deep consumer and market understanding in order to craft marketing strategy, set business priorities and identity trends and opportunities. Plus, innovation launch process management, from idea approval to post launch performance tracking.

The key activities included during this period were: deep consumer and market understanding, innovation development, business data analysis (including financial and in-market), marketing planning, project management, communication campaign planning and landing, events organization, among others. Some examples below:Brand Positioning Re-launch: launch of the uplifted Dirt is Good concept in order to better fit to contemporary consumer needs and insights and adapt the historical brand to the digital-world context. New positioning has been launched in Brazil and exported to more countries.Communication and Media strategy: campaign development from insights and ideas to launches and tracking. Example: Dirt is Good brand biggest re-launch campaign in Latin America for 16 countries, including scoping and post-launch results.Innovation Development: new products launches based on consumers’ true insights gathered by many different sources (from social listening to consumer house and store visits across Latin America). Insights generating product mix adaptation to better address consumers’ needs and increase the purchase intention. Other experiences: category strategy and activities considering all brands within fabrics cleaning portfolio; leader of ideas and innovation workshops; leader of communication building workshops;

The first experience in advertisement and marketing area of my career has been in the Junior Communication Agency of Mackenzie Presbyterian University as account services head. I was responsible for representing the customers needs and their businesses' challenges inside the agency and for bringing awareness of the agency best interests to its key stakeholders. This position helped me to improve my negotiation skills and learn better the relationship between the agency and the customers.

During this period, I have been responsible for communicating customers needs in basic sanitation matters and bringing awareness to the company of which issues needed to be solved, as well as clarifying to customers some doubts that they might have in different aspects of the services provided by the company: e.g. issues regarding to bills or water out of supplying. It has been a period when I improved my communication skills and learned how to address different solutions for specific stakeholders needs.