Lyndsay Klebba Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Brands: Jeep, Ram Trucks

Chicago, Illinois

Brand: Jeep

Bingham Farms, Mi

Clients: MOOG, Garage Gurus, FordDirect, Fel-Pro, A123MOOG – “What’s in the Box” Integrated Campaign•Led creative development and deployment of MOOG’s most successful brand marketing campaign to date; garnered 128M+ impressions, 3M+ video views, and over 800% increase in tracked purchase intent•Produced commercial video shoot in Los Angeles, CA with celebrity endorser Mike Rowe from “Dirty Jobs”; ensured schedule, shot list and client goals were met•Managed production and deployment of all campaign assets including: broadcast spot, online video series, print & digital ads, custom direct mail sales kit, and online promotionGarage Gurus – Strategic Brand Development •Produced 2017 photoshoot at St. Louis, MO technical facility to curate assets needed to develop and launch “Coast-to-Coast” trade campaign; resulted in sold-out roster of training courses nationwide •Led creative concepts, pitch and subsequent launch of “Garage Gurus - Heavy Duty” brand expansion at 2018 HDAW Tradeshow; raising awareness and class registration for landmark program in the industry•Led strategic planning directives and creative concepts for brand redirection and redesigned look-and-feel after 2018 company acquisition; launching 2020FordDirect – Client Rebrand and New Website Launch•Led onboarding of new client with original $30K scope to refresh the brand/website; pursued and led new projects to grow account by 87% in 2018•Managed refresh of brand website with all new look-and-feel and voice; launched across digital platforms and at 2018 NADA Tradeshow •Directed application of new brand look-and-feel/voice to 15+ product landing pages and oversaw successful launches of each

Bingham Farms, Mi

Holland, Mi

Client: Visteon - Mazda Infotainment- Manage the daily maintenance of 100+ database driven infotainment websites in 40+ languages for the automotive Original Equipment Manufacturers (OEMs) Mazda, Mitsubishi and Honda- Co-led conceptualization, wire framing, front-end development of an additional 20+ infotainment websites for automotive OEMs such as Fiat, Toyota/Scion- Manage daily client communications and requests across the North America, European, & Asia-Pacific regions- Utilize robust custom content management system driven dynamically through back-end connections to Visteon’s master database

Cincinnati, Ohio Area

(BBDO Digital) Client: ExxonMobilLOB: Mobil Industrial Lubricants - Digital BTL- Assisted in the audit of 10+ competitor websites to evaluate their performance in the digital landscape- Spearheaded research and evaluation of “overall look-and-feel” portion of aforementioned digital audit- Aided in development of comprehensive 3-year plan to achieve industry leadership in website content, layout, user experience, overall look-and-feel and mobile adaptation- Managed the organization and daily upload of 700+ total client components and assets into newly implemented content management system - Oversee search optimization implementation of website content and downloadable product literature - Help develop and implement new site content and navigation updates

Cincinnati, Ohio Area

(BBDO Digital)Client: ExxonMobil- Managed entire 2013 US media campaign including scheduling, update, approval and release of 30+ print and digital advertisements for 100+ insertions- Assisted in development and production of Mobil Grease promotional video by managing client communications and on-site video shoots at Texas refinery - Led development, revision, mechanical production and client approval of 80+ new and repurposed product literature pieces including brochures, sell sheets and technical topics- Maintained regular client contact through daily email communication, phone calls and in-person meetings - Coordinated updates to and presentations of weekly client status documents and calls

The University Of Michigan

•Surpassed personal monthly revenue goals of $2,000+ in September, October and December•Advised four account executives in client relations and in exceeding January and March team goals of $15,000+•Awarded September’s Account Executive of the Month for sales performance, competitive spirit and client interaction

The University Of Michigan

•Handled all classified advertising sales efforts for 100+ clients throughout the summer of 2011•Utilized face-to-face, telephone and email communications for sales calls and cultivating strong client relations•Managed advertising for 30+ personal clients both contractually and temporarily throughout 2010-2011 school year

Ann Arbor, Mi

•Maintained consistent communication with 50+ clients and media contacts•Developed campaigns using traditional and new media platforms helping clients create and reach larger audiences •Researched and created 100+ advertising proposals utilizing newspaper, magazine, online and social media outlets

Ann Arbor, Mi

-Advertised and promoted business by handing out flyers and conceptualizing events for the venue-Provided customer service under fast-paced conditions-Multi-tasked orders, cash register and product preparation

-Utilized Microsoft Office (Word, Excel, etc.) to better enhance efficiency and organization within the office-Created an inventory program to help the company better manage its merchandise-Developed strong interpersonal and negotiation skill with both co-workers and clientele-Able to perform a multitude of delegated tasks including, but not limited to: purchasing, supervising retail, filing, assembly of merchandise, and servicing custom orders

Bachelor Of Arts (B.A.), Communication Studies And Psychology

Activities and Societies: Michigan Association of Communication Studies (MACS) -- Executive Board Secretary, The Michigan Daily.

High School Diploma

Activities and Societies: Volleyball, Softball, Tennis, National Honor Society, Student Council, Drama Club, Mathletes, Tech Squad.