With over 14 years of experience, I’ve had the privilege of working with B2B and D2C brands across fashion, beauty, and lifestyle, helping them grow and thrive in dynamic markets. My approach blends strategic insight with creativity and a hands-on leadership style, and I’m passionate about working alongside founders and business leaders to bring their vision to life and achieve meaningful growth.Throughout my career, I’ve been involved at every stage of business development—from launching start-ups to scaling established brands and leading transformation efforts. I've had the opportunity to make an impact through multi-channel growth strategies, market entry campaigns, and projects that have driven positive change for brands like DISSH, ghd, Triumph Lingerie, and KAILO.One of the most rewarding aspects of my work has been building high-performing teams and fostering values-driven cultures. I believe in creating an environment where people feel empowered and supported, allowing growth and success to flourish at all levels.