I am a marketing leader with 10+ years experience in tech and gaming businesses, with a focus on social media, the creator economy, live-streaming, and SaaS. I have a varied and diverse experience across start-ups, scale-ups, and global companies. I am curious, audience-obsessed, and results-driven. I bring a wealth of experience across a wide-range of marcomms functions. My expertise includes go-to-market strategy and positioning, and delivery of fully integrated campaigns working across brand, product, communications, social media, community, content, influencer, paid media, events, and localisation.In my spare time, I’m building buzzbang.co – a boutique marketing service with the goal of supporting ANZ indie game makers, and Frosty Games Fest (frostygamesfest.com) a new digital showcase of games made in Australia and Aotearoa New Zealand premiering in June 2025.As a "for fun" project, to get through my own backlog of indie games, I run Pixel Explorers Club – "it's like a book club for curious indie game lovers." Check it out at pixelexplorers.club or grab the monthly newsletter via Substack pixelexplorersclub.substack.com I mean it when I say I have a passion for social media; you can usually find me spending way too much of my free time on Twitter/X and Bluesky (@HelloMissPotter on both)! Let's chat.