Nathalie Noël Email & Phone Number

Toronto, Canada Area

I steered the organization's communications from a part-time, tasks-based role and mindset to a strategic, multifaceted, and indispensable business function.Summary of responsibilities- Manage the Foundation’s brand to grow our reputation, awareness, affinity, and integrity; one early achievement was leading a collaborative process with Board and staff to develop the organization’s vision, mission, approach (values), and tagline.- Direct all aspects of the organization’s internal and external communications, including developing strategic and tactical priorities, comprehensive plans and budgets, and reports to the Board.- Develop and execute communications plans for announcements, calls for applications, calls for nominations, report launches, and other initiatives.- Conceptualize, write/produce, and manage all creative and editorial content and properties, including annual report, website, newsletter, social media, and media.- Lead special high-profile, high-stakes projects, such as the Foundation's 50th anniversary campaign and as the internal lead of our 2024-2029 strategic plan through a highly consultative development process with external consultants, advisory committee, and stakeholders.- Was a co-founder of the organization’s first Diversity, Equity, and Inclusion committee, which plans and promotes employee participation and learning.The Law Foundation of Ontario has been advancing access to justice since 1974. Through granting and collaboration, the Foundation invests in knowledge and services that help people understand the law and use it to improve their lives.www.lawfoundation.on.ca | @LawFoundationOn | facebook.com/LawFoundationOn

Toronto, Canada Area

If you are struggling to define your business and how to set yourself apart from your competition, contact me. I can help.> Defining brand identity By applying the principles and tools of holistic branding and strategic communications, I help cause-based entrepreneurs and organizations to define themselves, identify what makes them unique, and how to use that uniqueness to stand out and achieve their objectives and further their causes.> Communications and marketing planningI consult with clients and develop simple and practical communications and marketing plans to guide them step-by-step to achieve their objectives and carry out their mission.> Project management and implementationWorking with clients, and any needed vendors, I manage all the creative and logistical details to plan and project-manage the implementation of a variety of tools and tactics including social media content and platforms, corporate stationary, key messaging, brochures, annual reports, news releases, websites, apps, and more.> Virtual communications support and adviceI provide brand, communications, and marketing advice and coaching at an hourly rate. Just call when you need some support.Learn more about how I can help: http://nathalienoel.ca

- Was primary contact and initiated strategic and creative ideas to grow clients’ brands (e.g. Maple Leaf Foods, Tender Tootsies, Western Fair District).- Managed client accounts through supervision of two employees as well as annual planning and budgeting, media planning, estimating, scheduling, and billing.- Developed marketing plans and collaborated with multi-disciplinary strategy, tech, and creative teams to project-manage a wide variety of campaigns and collateral across the full spectrum of vehicles and tactics including websites, apps, social media, video, radio, print and out-of-home.- Managed Maple Leaf Foodservice’s national loyalty program, which included leading program and membership marketing, website and database management, and the supervision of a full time customer service representative. I led campaigns that increased the program’s member participation rate by 25%.

- Provided media relations including interviewing clients, writing and distributing news releases, following-up with media representatives to pitch stories and schedule interviews, prepping clients interviews and tracking coverage.

- Engaged Board, executive, staff, and community partners and led a highly collaborative organizational re-branding from a ‘fundraising’ to a ‘community impact’ model, including the development of vision, mission, values, promise, and personality.- Developed and executed multi-year communications plan and implemented organizational change/brand alignment, staff training, media relations, and social media (Facebook, YouTube, Flickr).- Identified gaps and updated and created communications tools including key messaging, website content, fact sheets, newsletters, orientation materials, presentations, communications calendar, ‘impact toolkit’ of stats, stories and testimonials, and a brand platform document, which 91% of staff and Board members ‘agreed’ or ‘strongly agreed ’ that it “increased understanding of the United Way impact brand”.

- Provided strategic and tactical expertise in brand management, communications, marketing, media relations, public relations, issues management, advocacy, and volunteer development to staff, volunteers and community partners across southwestern Ontario.- Wrote, designed, and managed a wide variety of tools and tactics including key messaging, speeches, presentations, training sessions, news releases, website and Intranet content, posters, advertisements, and a newsletter that reached approximately 13,000 volunteers, 90+% of which consistently rated it as “excellent” or “good”.- Selected as the day-to-day lead of a campaign to pass municipal pesticide-use legislation. The campaign became a model for other communities and was recognized with an International Association of Business Communicators Best of the Best Award (the highest rated award entry).- Collaborated on and supported public information and advocacy campaigns, such as tobacco control, indoor tanning, asbestos regulation, and pesticide-use.

Ongoing French Language Study

Leadership And Inclusion Certificate

Originally designed in partnership with the Canadian Centre for Diversity and Inclusion, this four-course certificate program examines.

Post-Certificate Diploma, Corporate Communication And Public Relations

Bachelor Of Applied Arts, Radio And Television