Ryan Jordan Email & Phone Number

Miami Beach, Fl, Us

San Francisco, California, Us

At Newfront, strategic innovation is at the core of my role as Senior Director of Events, where I've spent over a year and a half crafting transformative B2B event strategies. My approach interweaves creative direction, brand partnerships, and event marketing to not only achieve business goals but also to foster community through "uniquely Newfront experiences."With a proven track record in leading cross-functional teams, the focus has been on delivering programming that resonates with target audiences and industry segments. Our team’s efforts are dedicated to creating experiences that bolster brand equity and drive measurable growth, thanks in part to a collaborative culture that thrives on mentorship and innovation.

Responsible for creative ideation, integrated marketing campaigns, and team leadership for a marketing consultancy rooted in culture, purpose, and community. Client List: Diageo Multicultural Portfolio, Crown Royal (NVE Experience), Patron El Alto (Amplify), Pernod Ricard/Martell (The Romans), The Glenlivet, Peroni, McDonald’s, TikTok, Google, Facebook, LinkedIn.Team Management: 15+ Supervised and led culturally-forward global brand activations and marketing campaigns, ensuring maximum market penetration, brand awareness, sell-through, revenue growth, and client satisfactionRecruited, mentored, and led internal and external cross-functional teams while building agility in order to embrace fluid and dynamic climatesActed as a Subject Matter Expert: advised and collaborated with internal stakeholders/agency partners on strategy, social, talent, and influencer departments, creating compelling, insight-driven campaigns. Innovated and executed breakthrough creative campaigns that harnessed diversity and inclusion:- Devised an engagement strategy and experience that targeted the female demographic to increase brand and product awareness: Glenlivet X Time’s Up - Championing Social Good with Conversations for Change- Created and led culturally relevant brand activations, sponsorships, and partnerships that optimized reach within the core demographic (16 - 24-year olds): McDonald's* Secured 95 press features resulting in a 50% increase in brand/product awareness (Glenlivet X Time’s Up)* Garnered 4B+ media and social impressions within 12 months (McDonald's)* Broke company record of # of samples handed out in one day by 93% (McDonald's)

Los Angeles, California, Us

Acted as a Subject Matter Expert: Spearheaded the development and launch of the Multicultural program, leading the creation of the program framework and activation strategy – from national moments that drove scaled amplification to data-driven on and off-premise sampling opportunities and nuanced regional experiences rooted in driving portfolio affinity and sustainable growth.Client List: Diageo Portfolio – Don Julio, Johnnie Walker, Crown Royal, Buchannan’s, Tanqueray, Ketel One, Cîroc.Budget: $1-5M per fiscal; Team Management: 10+ remotelyInnovated and executed breakthrough campaigns that celebrated diverse audiences and communities:- Meaningfully engaged multicultural consumers to drive portfolio affinity, reinforcing Diageo's mission of shaping a more diverse and vibrant society while honoring the values, experiences, and change makers paving the way within the AFAM, Hispanic/Latin, and AAPI communities through unique and authentic activity that fosters a spirit of inclusion for all.* Ad Age’s Small Agency of the Year - Experiential* Developed best-in-class program highlighting Diageo’s mission and values (Diversity Month X Every Day People)* Exceeded sampling goals by 45% (Diageo AAPI Night Market X House of Slay)* Garnered 300M+ media impressions with 82% share of voice (Street Vendor Project X Hispanic Heritage Month)

Miami, Florida, Us

Responsible for creative strategy, brand marketing, communications, and leadership excellence for a marketing agency specializing in culture, lifestyle, and hospitality.Team Management: 25+Transformed a regional marketing company to a national agency recognized as an industry trend-setter:- Created and built the culture & brand marketing division by mentoring untapped creative talent - Leveraged executive network to secure new business opportunities generating transformational growth- Innovated a new process for new business pitches and developed agency’s storytelling assetsOversaw execution of integrated marketing communication plans (sponsorships, media, influencer, social, talent, experiential) translating business objectives into GAME plans that delivered KPI’s and profit growth - Pioneered “Ketel Market” campaign integrating wellness trends (low alcohol, no sugar, hard seltzer) resulting in improved reach, consumption, and adoption by multiple leading brands: Ketel One Vodka- Oversaw/supervised the creative execution of the full rebrand including local market launch strategy, social media strategy, content creation, brand tool kit and assets: Kombrewcha* Targeted and secured $5M additional revenue in 6 months (executive network strategy)

London, Gb

Responsible for business strategy, team leadership and client performance for a $7M+ privately-held provider of creative marketing agency specializing in fashion, lifestyle, hospitality, automotive and techTeam Management: 15 (Creative, Marketing, Production, Influencer, Content Creation, Social)Transformed the agency vision and creative climate across US and Global offices:- Launched Wonderland USA, spearheading operations, business strategy and opening of two US offices - Designed a lead generation strategy: evaluated new business pipeline, tracked revenue and partnered with office leaders to maximize client potentialFostered leadership excellence by cultivating a “creative first” approach that integrated peer-to-peer learning and agency training, empowering talent to deliver best in class work and creating future leadersLeveraged sponsorship of a private members club to create a series of art installations creatively propelling brand narrative and garnering earned media in Frame, Dwell, Highsnobiety: Audi: The Art of Innovation* Exceeded sales lead generation goal by 66% (AUDI: The Art of Innovation)* Secured 100% of the agencies revenue within the 1st year generating $2M * Managed US client roster growing billing by 50%+ in one fiscal year

New York, Ny, Us

Achievements:SLS Hotel Las Vegas Opening Led strategy, creative and execution of the launch of SLS Hotel Las Vegas Oversaw a cross functional team upwards of 30 to simultaneously launch 9 bars, restaurants and nightclubs, while executing 11 sponsorship activations, plus live performances by Lenny Kravitz, Rita ora and Iggy AzeleaThe Faberge Big Egg Hunt (on behalf of The Elephant Family Not-for-profit)Raised over 1.5M dollars a 50% increase on the previous yearGenerated 750M impressions in leading art and lifestyle publicationsBroke two Guinness World Records for the highest sale of a Faberge egg which was Jeff Koons at just under 1M and the world’s largest egg hunt

New York, New York, Us

Oversaw strategy, creative, and execution of media-centric brand marketing programs for luxury and aspirational lifestyle brands. Developed strategic roadmaps for brands at all points in their evolution to achieve and exceed their business objectives.Clients included Lady Gaga, Jay-Z/D'USSE, VEVO, Target, Sony PlayStation, Pepsi, SLS Hotels, JW Marriott, Grey Goose, Ferrari, MoMA, and Christie's.Achievements:Bacardi Portfolio - Shaped Bacardi’s Vision for the Future, embracing multicultural consumers as a way to deliver the company’s accelerated performance ambition (2010 to 2014)GREY GOOSE: Connected brand’s attributes to novel cultural insights, transforming Grey Goose’s appeal, welcoming in multicultural consumers as part of the Rising Icons & Cherry Noir campaignsGrey Goose Rising Icons Increased brand equity measures by 2%-3% YoY amongst LDA + afam consumers through delivery of high profile digital and IRL activation, social amplification and media surrounding the tentpole activation. Grey Goose Cherry Noir Through delivery of 360 influencer marketing campaign for the launch and growth of Cherry Noir - delivered 30% increase in GREY GOOSE’s overall brand prominences scores by focusing on advancing awareness amongst Afam and Hispanic top-tier media. Wendy’s Pretzel Burger LaunchHighest grossing sales of a new product in one week Started the pretzelmania trend in fast-food50 million Wendy’s pretzel burgers sold in 20133% increase in sales compared 2012The Limited - Repositioning an iconic American brand (as an on-trend retailer)One year integrated marketing campaign culminating with The Limited’s 1st (popup) retail store in NYC in 10 yrs. Resulting in:2010 - The first year the brand reported profits in 17 yrs1B+ media impressions secured = Ad value of 37M Dollars5,000+ consumers visited the store over 4 days with an average dwell time of 25 minsIt was the highest grossing store per sq ft throughout all of their 300+ stores