Thu Nguyen Email & Phone Number

Champaign, Il, Us

As a seasoned Marketing and Communications professional, my role has been central to operationalizing our department, leveraging my expertise to develop innovative writing programs and scalable marketing solutions. My contributions have significantly amplified team capabilities, boosting our overall efficiency.I've had the privilege of being an active member of the committee that pioneered our organization's first-ever system-wide budget process. I played a key role in initiating and operationalizing these processes through a strategic communication plan.A core part of my role involves managing an average of 750 project requests annually, ensuring that each one is handled with the highest level of proficiency. I've also been pivotal in recruiting and cultivating a high-performing team. Our collective efforts have resulted in the successful delivery of top-tier marketing and communication tactics, reflecting our commitment to excellence in everything we do.

Urbana-Champaign, Illinois Area

In my role as Creative Director, I was entrusted with managing an operational budget of $1.75M, overseeing crucial contracts, and nurturing invaluable agency/vendor relationships. This strategic position allowed me to bring my vision to life, ensuring that we delivered innovative and impactful marketing solutions.A key element of my role is steering Carle's brand strategy, devising and implementing effective marketing plans that align with our overall company initiatives. My work involves maintaining a consistent brand voice across all communication channels, bringing a cohesive and resonant message to our audience.One of my primary achievements has been transforming our creative team into a process-driven, high-performing unit, and defining clear success metrics. This approach ensured that every project we undertake is evaluated against these metrics, facilitating consistent improvement and growth.I strongly advocate for cross-collaboration, fostering relationships across multidisciplinary teams to ensure a holistic approach to our work. Moreover, I've been instrumental in developing systems that enhance team capabilities, leading to a considerable boost in our department's efficiency. This comprehensive, collaborative strategy underlines my commitment to elevating our brand and ensuring our team's success.

As the lead for design efforts in a global communications department of 50, I played a crucial role as the brand steward, driving a comprehensive design overhaul that elevated our brand's aesthetics and resonated with our diverse audience.In collaboration with the executive management, I strengthened brand integrity and streamlined systems, thereby advancing our company's brand strategy. This partnership allowed us to align our vision and execute marketing initiatives that amplified our brand's voice in the marketplace.As a manager, I inspired and directed the creative team, leading key projects through various design and development phases. My guidance ensured that our team's output consistently met our high standards and reflected our commitment to innovation.Recognizing the importance of consistency in global communications, I established on-site brand training for Communications Associates across international offices in Tokyo, London, Munich, New York, and Newport Beach. These training sessions were vital in ensuring that our brand message remained unified across diverse markets. My role involved comprehensive oversight and active involvement in all aspects of brand management and strategy, contributing significantly to our global brand presence.

Newport Beach

Graphic Design

Bachelors, Psychology & Social Behavior