Weijie Chen Email & Phone Number

Singapore

• In FY2023, led the team to exceed KPIs, acquiring 9,000+ new customers, 9,000+ LinkedIn followers, and 29,000+ new website users• Direct the strategic vision for Marketing & Communications, aligning campaigns with global business goals• Oversee the execution of key initiatives• Manage large-scale events, collaborating with senior stakeholders for successful execution

• In FY2022, led the team to exceed KPIs, acquiring 6,000+ new customers, 4,000+ LinkedIn followers, and 9,000+ new website users• Managed summits including the Global Hemp & Cannabis Summit (2022) and Asia Halal Summit (2023)• Oversaw project delivery, ensuring alignment with brand standards and strategic objectives• Drove digital marketing strategies to boost Shimadzu's global presence and engagement

• Led the first-ever digital Shimadzu Global Pharma Summit, attracting 2,000+ registrants through digital marketing channels• Streamlined workflows and processes within the Marketing & Communications team to improve efficiency• Implemented KPI frameworks to track team performance and align initiatives with business goals• Worked with cross-functional teams to enhance global marketing strategies and execution

• Contributed to the Shimadzu Global Branding Committee, generating design concepts and marketing strategies• Led the design and execution of the Shimadzu Asia Pacific 30th Anniversary gift box, enhancing regional brand visibility• Coordinated and managed internal/external events like Annual Partners' Meetings, Product Launches, and Global Summits• Developed and sent monthly newsletters and direct emails via Marketo, boosting customer engagement• Maintained database hygiene within Marketo, optimizing targeting and campaign performance

Singapore

• Executed promotional campaigns across India, South Asia, and ASEAN, driving brand awareness and product promotion• Collaborated cross-functionally to ensure consistent branding and messaging• Designed EDMs, flyers, brochures, and giveaways to support marketing objectives• Managed content on the website and social media platforms (LinkedIn, Facebook), ensuring regular updates• Updated website content via the CMS/Drupal system to ensure accuracy and functionality• Delivered professional copywriting and copyediting for internal and external communications• Created engaging presentations for stakeholders and events

• Designed marketing materials such as flyers, brochures, banners, email blasts, landing page graphics• Executed sales-driving promotions across Singapore, Malaysia, and Indonesia• Managed targeted email campaigns, enhancing customer engagement• Oversaw seamless lead generation and integration into SugarCRM• Planned and executed engaging roadshows, emphasizing customer interaction• Collaborated with suppliers for impactful lead-generating seminars• Managed multiple websites, ensuring regular updates with promotions• Revitalised brand identity for a startup through impactful marketing collaterals

• Established rapport through excellent customer service• Optimized day-to-day operations, including stock replenishment• Provided seamless counter and table service, conveying product details and promotions• Collaborated with team members to enhance workflow efficiency• Ensured accurate order preparations and deliveries• Managed stock requisition and efficient reconciliation• Proficiently operated point-of-sale systems, handling cashier duties and deposits

• Designed 50 water icons for various feature types• Compiled and organized projects in Microsoft Excel• Collaborated with manager on company presentation slides

Bachelor’S Degree, Communication, General, Bachelor Of Arts (B.A.), Communication, Cum Laude

Industrial And Product Design