- Planning and strategizing the overall communication approach to effectively reach the target audience and achieve marketing objectives- Designing and producing various marketing materials such as advertisements and social media posts that align with the communication strategy and brand guidelines- Managing public relations efforts, coordinating events and campaigns, conducting market research, and analyzing campaign performance to optimize effectiveness

- Engage with clients to comprehend design requirements, brand guidelines, and project objectives, ensuring a clear understanding of their needs.- Develop innovative and visually compelling design concepts that align with client preferences and project goals.- Create designs across different mediums such as branding materials, marketing collateral, social media graphics, adhering to project timelines and specifications.- Incorporate client feedback and iterate on designs to ensure client satisfaction and alignment with their vision.- Maintain clear and professional communication with clients throughout the project lifecycle, providing updates and addressing queries promptly.- Ensure consistency with brand identity guidelines while developing designs to maintain brand integrity and recognition.

- Campaign Strategy and Planning: Develop comprehensive digital media strategies aligned with clients' goals, considering platforms like social media, search engines, display advertising, etc.- Client Collaboration: Work closely with clients to understand their business objectives, gather requirements, and provide strategic recommendations based on market trends and best practices.- Media Buying and Placement: Manage the buying and placement of digital media advertisements across platforms, optimizing for performance and budget efficiency.- Content Coordination: Collaborate with content creators and creative teams to ensure ad content is engaging, on-brand, and optimized for each platform.- Analytics and Reporting: Monitor and analyze campaign performance metrics, providing regular reports to clients with actionable insights for optimization and improvement.- Budget Management: Oversee and manage budgets for digital advertising campaigns, ensuring effective allocation and maximum ROI.

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