In 2015, driven by a passion for storytelling and a vision to create compelling visual narratives, I founded 4EVA Productions. With over 9 years of professional experience in corporate content creation and management, I brought a wealth of knowledge and expertise to my venture. My strong background in corporate marketing and PR, coupled with a decade-long career in the industry, provided a solid foundation for my new business. At 4EVA Productions, I have been deeply involved in every aspect of production, from videography and photography to cinematography and graphic design. Our primary focus is on corporate communication, where we strive to create engaging visual stories that evoke emotion and drive action. Over the years, 4EVA Productions has successfully delivered high-quality content that meets the unique needs of our clients, ensuring their messages resonate with their target audience. We have had the privilege of working with some major brands and companies, including Distell Ltd, Heineken Beverages, Oude Meester, Savanna, Oceana, Pioneer Fishing, Nanny Vac, MediaMark, Heart FM, Gagasi FM, HVS, Black Knight International (formerly Gary Player Foundation), Engen, Sanlam and AfroCentric to name just a few.

I joined this iconic South Africa brand in 2012 to oversee the management of its super premium commercial offering, Klipdrift Gold. Since then I have also launched the new and exciting addition to the Klipdrift family, Klipdrift Black Gold. I currently oversee all Digital strategy and implementation on the total Klipdrift Masterbrand, the brand’s C/RM strategy and ambassadorial program, brand PR and the management of Klipdrift’s SARU sponsorship as the official spirits supplier to the Springboks.Key Roles & Accountabilities:Develop business plans and co-ordinate the implementation thereofDevelop and maintain: - Brand positioning - Brand communication (ATL/BTL & execution) - Digital strategy and implementation across all digital platforms - Brand C/RM strategy and implementationEvaluate and agree media initiativesBuild & encourage stakeholder relationships, managing work partner agreements & deliverablesDevelop & build regional relationships with sales/ trade in order to communicate brand positioning/guidelines, share learnings and provide trainingMonitor & interpret brand performance and market information/ trends and develop remedial plans where necessarySet A&P budgets & manage accordinglyInitiate PR/identify PR opportunitiesPackaging upgrade launches: Launch of Klipdrift Black GoldBrand Tier 1 events planning and implementation thereof - Brandy Fusion Festival - Klipdrift Directors Invitational - Klipdrift Gold Awards – Hearts of GoldManagement of Springbok Sponsorship - Develop & build sponsorship strategy - Integrate messaging across Digital content strategy - Integrate sponsorship across C/RM strategy & engagement - Fan Journey competition & managementPromo liquor managementPlan and implement of campaigns and manage advertising spendImplementation of Cycles & consumer engagementsRegional competitor / trend information management, and assist in interpreting regional trends and competitive activitiesLeverage local & global awards

I joined this iconic South Africa brand in 2012 to oversee the management of its super premium commercial offering, Klipdrift Gold. Since then I have also launched the new and exciting addition to the Klipdrift family, Klipdrift Black Gold. I currently oversee all Digital strategy and implementation on the total Klipdrift Masterbrand, the brand’s C/RM strategy and ambassadorial program, brand PR and the management of Klipdrift’s SARU sponsorship as the official spirits supplier to the Springboks.

In a rapidly declining category, my role as the custodian of Distell’s premium Brandy and Cognac portfolio was first and foremost to change the way brandy is perceived through the eyes of the public and trade alike. Key Roles & Accountabilities: Custodian of premium & super premium brandy and Cognac. Conducting consumer, trade & sales tastings (Brandy and Cognac). Monitor competitor trends. Manage, enter and communicating brand awards & achievements. Educate consumers on the brandy and Cognac story. Train and mentor sales and trade on brandy and Cognac (tasting/production) Manage Advanced Brandy and Cognac training material. Assist brand management with brandy information (copy, awards, material). Co-ordinate Advanced Brandy and Cognac training.