Helya Mehrannezhad Email & Phone Number

Tehran, Iran

Driving Significant Organic Growth (1.5B+ Impressions) with a 2M+ Page Website in two languages, in the leading Android App Store with 1M+ apps and games in Iran- Define SEO OKRs and set KPIs regularly alongside continuous performance reports.- Collaborate with product and development teams to prioritize, plan, and execute technical SEO tasks, concerning cost-effective strategies.- A full migration process of removing 11 million low-quality pages and as a result +10% traffic growth after execution, in a custom CMS with Nuxt.Js.- Conduct an in-depth keyword research process to identify high-volume, relevant search terms regarding their intent for app/game discovery (+150,000 keywords)- Setting a seasonal Share of Voice (SOV) report for CafeBazaar Visibility in SERP vs. competitors (+25,000 keywords) with clustering of different categories and types, related to our database structure.- Setting up an online dashboard to monitor Core Web Vitals and UX factors for different page types.- Led the technical setup of CafeBazaar's online blog and designed its topical authority map, Bazaar-Mag (WordPress platform), before and after the redesign and full migration. Bazaar-Mag has reached more than 3 million users/month after just one year.

Paris, Île-De-France, France

Increased organic Traffic & Visibility (+10 times click and visibility growth) in a collaborative video workflow software- Executed the whole process of in-depth keyword research, targeting, and brand positioning for +20,000 keywords with SEMRush.- Built a thorough content calendar and roadmap for 6 months.- Conducted a full technical SEO audit in close relationship with the development and product design teams with prioritization.- Participated in design and product team meetings and conducted a project about optimizing marketing copy and landing page layout (even the Home page)

Tehran, Iran

Achieving +1M organic traffic/month in a highly competitive industry- Specified data-driven marketing SEO KPIs for OKRs and established an automated dashboard for daily monitoring.- Designed a new URL architecture for our online exhibition (1,000+ pages), leveraging in-depth research on leading platforms and as a result +20% growth in organic visibility.- The full technical audit with close collaboration with product and tech teams, led to improving our average Page speed insight score from 25 to over 60.- Led the Keyword Research and Targeting process in cooperation with the Content team (+50,000 keywords)- Contributed to the recruitment of 2 new SEO team members alongside my manager.- Led the whole Off Page SEO strategy and execution, in seasonal campaigns based on our roadmap.

Tehran, Iran

The start of my SEO journey in a digital marketing team:- Planned, executed, and evaluated off-page SEO campaigns with a concentration on quality, not quantity. - Started the process of in-depth keyword research with the help of my manager clustered +10,000 -keywords, and continued them in the next year with +50,000 keywords as mentioned above.- Actively researched and learned about various technical SEO modules, algorithms, and trends, expanding my knowledge base and skill set.

Master Of Business Administration - Mba, Marketing

Bachelor Of Engineering - Be, Industrial Engineering

Activities and Societies: Educational top student, Dec 2017 and 2018

Diploma, Mathematics And Physics