As a results-driven entrepreneur and strategic leader, I bring over 15 years of experience transforming ideas into scalable, profitable ventures. I’ve co-founded and led multiple successful startups in Qatar and the UK, including Dalu, a pioneering lifestyle brand collaborating with local artists to create unique product collections and advance local craftsmanship; Gift Shed, a retail lifestyle brand scaled to five locations within five years; and Homekleen UK, a residential cleaning business scaled and succesfully sold in 2014.My expertise lies in strategic vision, business scaling, product innovation, and operational excellence. I’ve successfully launched 350+ product SKUs across two brands, secured key retail distribution partnerships with players like Qatar Duty Free, and developed franchise models for future regional expansion. I thrive on navigating complex challenges, and successfully navigated external disruptions such as blockade and COVID-19, while ensuring business continuity.I’m passionate about fostering inclusive ecosystems, having collaborated with artisans and creatives to bring unique products to market through initiatives like The Dalu Project, which champions local craftsmanship. My leadership approach combines creativity, customer-centricity, and operational efficiency, with a visionary approach to identifying market gaps and driving market leadership. I empower teams to achieve excellence while delivering impactful results.