Hema Sachdev Email & Phone Number

Canada

Oakville

• Assessing and proposing trade dress and packaging options for new and existing products to ensure consistency with brand strategy and competitiveness.
• Evaluating the potential benefits of participation in scientific conferences. Developing a comprehensive strategy for each event including promotional material and engagement tactics.
• Streamlining project completion and addressing challenges by regularly collaborating and aligning with teams involved in Product development, Regulatory, Marketing and Sales.
• Creating visually appealing, and informative marketing collaterals highlighting product features and benefits. Ensuring the collaterals are consistent with brand image and guidelines laid down by Health Canada and PAAB.
• Successfully boosted traffic to SteriMax's LinkedIn page, significantly increasing engagement in a short period

Canada

• Implemented Medical Marketing and strategy projects with global pharmaceutical companies (Sanofi, HAVAS Health and You, Abbott, Macleods, Smith Medicals) by devising strategy and giving them unique, competitive and.
• Sanofi: Successfully launched a new study through a communication series that was well-received by the marketing team, leading to four additional projects. These included strategizing and reviving the promotion of.
• Havas Life Sorento: Worked upon numerous strategic projects involving different chronic as well as acute therapeutic categories. Due to an innovative patient centric communication strategy, the agency not only acquired.
• Smith Medicals: Successfully launched an imported medical device within six months in response to increasing demand during the COVID pandemic. Conducted extensive competitive, product, and environmental research to.

• Collaborated with leading Key Opinion Leaders in Cardiology and Diabetology for the marketing and scientific coordination of a national cardiovascular conference and the European Society of Cardiology Fellowship Program.
• Developed communication strategies to promote a prestigious scientific conference to pharmaceutical companies and for prominent European Congresses like ESC.
• Conducted interviews with renowned Indian and international Key Opinion Leaders, including Prof. Fausto Pinto, Prof. Jeroen Bax, Prof. Roberto Ferrari, and Prof. Paul Armstrong, on various cardiac and diabetic topics.
• Marketed and supported the publication of the CAD Update book through focused efforts and direct coordination with pharmaceutical companies.
• Played a key role in event management and organization, contributing significantly to the success of the events.

• Facilitated an additional CAD 2 million in sales for the Natrilix SR, Flavedon MR, and Coversyl product lines, overseeing major brands that contributed 55% to the company's total revenue.
• Demonstrated ability to comprehend product/therapy area strategy, which helped in crafting competitive strategies and campaigns tailored to local market needs. Identified and addressed gaps in content and technology.
• Played a key role in positioning brands throughout their lifecycle by developing compelling narratives and effectively communicating key messages, enhancing customer engagement. For instance, adapted communication.
• Successfully introduced new product extensions in the fragmented Indian antihypertensive market, aligning with global strategies.
• Created and executed comprehensive annual marketing initiatives and brand plans, managing promotional budgets and sales targets through detailed analysis of qualitative and quantitative market data, sales trends, and.
• Devised compelling medical marketing communications that were straightforward and competitive in nature, leading to high acceptance and execution by the sales forceGlobal Task Force:

Masters In Marketing Management, Marketing

Bachelor Of Pharmacy - Bpharm, Pharmaceutical Sciences