• Analyze the client website (on page/off page analysis)• Optimize the site to ensure maximum rankings for targeted keywords and generate high traffic• Strong understanding of major search engine algorithms• Use best SEO practices to acquire qualified traffic from both, an acquisition and conversion standpoint• Understanding of SEO best practices, web architecture and basic HTML CSS and code structure as it relates to SEO• Proficiency with web analytics tools• Link Building, Forum Participation, Article submission• Directory & Blog Submission, Blog Commenting• Expert knowledge of SEO campaign management tools• Expert knowledge and direct experience with managing paid search campaigns directly through Google Adwords• Knowledge of online advertising models like CPC, CPM, CPL etc• Ability to work and think independently while taking ownership of projects• Strong general computer skills and knowledge of Microsoft Office• Experience in Excel is critical encompassing building reports with pivot tables and formulas

• Perform full SEO website analysis for the clients, finding problems and implementing solutions • Performing keyword research and prioritizing keywords using best practices• Create 301 redirects, HTML / XML sitemaps, title tags, meta descriptions• Online public relations, link building, social media profile setup and improvement• SEO analysis to uncover errors as well as provide and implement the appropriate solutions • Develop and implement link building strategy• Work with the development team to ensure SEO best practices are properly implemented on newly developed code• Work with editorial and marketing teams to drive SEO in content creation and content programming• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

• Experience in managing relevant SEO Tools.• Ability to anticipate or quickly react to ever changing search engine landscape and algorithms by staying on top of current search engine news, trends, practice and social triggers.• Ability to utilize social media such as Facebook, Twitter, LinkedIn, YouTube, Google+, blogs and articles to influence search engine visibility. • Implement link building campaigns in coordination with appropriate vendors• Excellent verbal, written and presentations skills• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals• Monitor and evaluate search results and search performance across the major search channels• Optimize copy and landing pages for search engine marketing• Perform ongoing keyword discovery, expansion and optimization