Copywriting, proofreading, editing services for corporate profiles, marketing materials, web contentLifestyle, travel and family centric articlesI also own and manage my own website at www.thesuddencook.com where I write and share original recipes and food photography with readership largely based in Malaysia, Singapore, United States and Australia.

Responsible for overseeing the planning, organization, creation and publishing of all content related to the Ready4Work website aimed at getting fresh graduates career ready.

Head of the Quality Assurance team, responsible for accessing services and products to ensure quality standards are met. Developed, implemented and managed test plans across four AirAsia products including the chrome and mobile app, Megastore and mobile site.

• Overseeing the daily management of a subsidiary site• Conducting research, analyzing traffic data and providing guidance and recommendations to the Head of AirAsia iVentures on the development and maintenance of the subsidiary site• Conceptualizing, drafting and tracking monthly online newsletters sent out to all subscribers• Overseeing numerous contests and strategic promotional activities aimed at increasing online community member recruitment and manage ongoing participation levels• Monitoring all social media channels in particular Twitter and Facebook in order to grow the social community and increase social media buzz on the site• Working alongside, liaising and brainstorming with both the Design and Technical Team on impending projects and online activities

• Writing, editing, proofreading and blogging for a subsidiary site• Developing and posting interactive content to encourage participation and the development of user-generated contentInstrumental in the setting up and moderation of the following:• AirAsia’s corporate blog (www.blog.airasia.com) subsequently ranked first in the region among corporates• AirAsia’s CEO blog (www.tonyfernandesblog.com) also ranked among top CEO blogs in the region

• Copywriting, editing and proofreading for marketing materials including contributing ideas for new promotional items to be distributed worldwide. Travelled extensively around Malaysia to conduct interviews and research for tourism marketing brochures.Copywriting• Brochures and leaflets on most states in Malaysia, ensuring thorough research on the history and background of the subject as well as on-site visits.• Specialised brochures on specific topics such as Health & Leisure and Malaysia My Second Home. • Bidding brochures to support Malaysia’s bid to host the 17th Session General Assembly of the World Travel Organization in Kuala Lumpur.• Publications such as Announcement Brochures, Delegates’ Handbook and Souvenir Programmes which accompany and promote important tourism forums, conventions and exhibitions hosted in Malaysia such as the ASEAN Tourism Forum (ATF) in Langkawi in 2005.• A close working relationship with graphic designers to ensure copy, tone and style are consistent with visuals and layout.Editing• Tourism Malaysia advertorials published in world-renowned publications such as Reader’s Digest and Time Magazine.• Tourism Malaysia Annual Reports• Brochures and leaflets written by outsourced writers.

• Assigned to cover high-profile civil and criminal court cases in the Klang Valley as well as general and political news stories.• Contributed lifestyle and human interest stories to the Features and Metro section