Led the design team at Paksha, driving innovative and trend-setting collections. Oversaw creative direction, concept development, and execution of new designs, ensuring alignment with brand identity and market trends. Collaborated closely with marketing to develop effective campaigns and drive sales.Key Responsibilities:-Managed design team, providing mentorship and guidance to foster creative growth.-Conducted trend forecasting and competitive analysis to identify market opportunities.-Developed original design concepts and oversaw their execution through the design process.-Collaborated with marketing on campaign strategy, creative development, and sales initiatives.-Ensured adherence to brand standards and guidelines throughout the design process.

Designed more than 20 trend based collections in past 4 years. Managing and training the design interns. Coordinating end-to-end processes for each collection right from designing up to the realization of the final product. Actively involved in doing market surveys with customers from time to time, jewellery exhibitions, research on fashion trends and innovation projects. Worked on customized design orders for various clients for bespoke orders.