I am a seasoned ecommerce professional with over 11 years of experience in leading and executing ecommerce strategies for global brands in the Southeast Asia region. My core competencies include developing Ecommerce Go-to-market strategy, category management, performance marketing, omni-channel optimization, digital marketing, and project leadership.Most recently, I was the Ecommerce Head at Abbott, where I drove revenue, share, and profitability for the adult and child nutrition portfolio across multiple online platforms and channels. I achieved 15% YoY growth in 2022 and outperformed a top competitor in market share gain. I also aligned customer and brand strategies, maximized sales opportunities, and managed tight budgets and operational costs. Previously, I was the Ecommerce Manager for SEA at LEGO Group, where I controlled P&L, empowered growth strategy, and collaborated with cross-functional teams and external partners to deliver innovative and effective ecommerce solutions. I have a strong background in retail, strategy, and merchandising, and a passion for creating engaging and memorable online shopping experiences for customers.I am looking for a new opportunity to leverage my ecommerce expertise and contribute to the growth and success of a dynamic and customer-centric organization. I am eager to apply my skills and knowledge to new challenges and learn from diverse perspectives and experiences.