- Monitor and Manage Customers via Customer life Cycle Management framework for PL- Understanding Consumer behavior and converting insights into analytical and Pricing based campaign- Conceptualizing and executing campaign with the objective to drive penetration.- Conducting surveys & research to identify opportunities for product - Campaign Management & Conversion on Database- Creating granular segments with product centric approach-Closely working with telecalling and Sales Channels for increase PL & BL Product cross sell - Database Management & Conversion

- Instrumental in launching Unsecured Products (Personal Loans, Consumer Finance) by designing Pre-approved programs for the same - Evaluating different vendors for potential partnerships- Create Cross-sell triggers based on customer transactional behaviour- Leverage Multi-bureau to identify Balance Transfer Opportunity- Create customer on-boarding program for Liability products- Identify customer segments and focused targeting for Debit card spends upgrade

- Drive Retail Assets targets of Rs. 15000 Cr through Digital Channels in this FY- Drive Credit Cards Souring targets of 25000 Cards per month through Digital Channels in this FY- Offer Personalisation by identifying the Next Best Offer through Digital Channel- Creating Omni-channel experience by driving Next Best Product based on customer eligibility and propensity- Financial Planning, Target Setting and AOPs using a bottoms-up approach for the Outbound/Inbound contact centres and Digital Channels- Customer Contact Strategy for Digital Channels based on profiling and segmentation to know preference to ‘Day of the week’, ‘Time of the day’ and ‘Channel’- Target potential customers for the bank by building a Comprehensive Lead Engine and identifying various product opportunities basis their profile- Build Universal Contactability mart for Digital Channels by using internal and external source of data- Computation of Cost Of Acquisition and Risk for Retail Assets and Cards across Digital Channel to help senior management build strategy on the channel- Monthly Key Business Metric Dashboards to heads of individual business units and senior management- Design, tracking and optimisation of Campaigns on various channels using customer propensity and cost-benefit analysis- Creation of Information Assets (Campaign Optimiser, Merchant Dashboards, Data-marts, Models etc.) and Tools (RFM) for Campaign Design and Automation- Leveraging data & analytical tools to generate insights and enhance customer segmentation, contact strategy, channel performance and profitability

Leverage data and analytical tools to generate insights and enhance customer segmentation, contact strategy, channel performance and profitability for an Australian Banking Major.- Responsible for end-to-end campaign design and tracking- Feasibility analysis of new campaign development based on marketing requirement- Assessing SLA’s and KPI’s on time-to-time basis

Campaigns Analyst (Cards), ICICI Bank, Mumbai - 2013-14- Pre-post campaigns management for Cards Portfolio- Customer segmentation to drive spends related campaigns- Team handling of 20 associates responsible for campaign build and automationLoans Analyst (Personal Loans), ICICI Bank, Mumbai - 2012-13- Generation of pre-qualified offers for ETB customers- Develop propensity model for Personal Loan customers- Created 10+ triggers for cross-selling opportunities- Linked Portfolio Strategy by using internal multi-linkages and various bureau triggersCollections Analyst, ICICI Bank, Mumbai - 2010-12- Centralised allocation of debtors for various secured & unsecured products using risk scorecards, agency scorecards- Early delinquency triggers for secured & unsecured products- Creation of Performance management reports for Collection Agents/AgenciesChannel Manager, ICICI Bank, Mumbai - 2008-10- Devising new campaigns & identifying specific cross-selling opportunities - Managed team of 20 associates responsible for campaign execution