Visual Merchandiser
Currentclient : Mandaleze InternationalStrategic Brand Representation: Executed product placement and merchandising for Mondelēz brands, focusing on Cadburyimpulse and take-home ranges, as well as the Cadbury seasonal portfolio, to maximize visibility and drive sales.Point-of-Sale (POS) Management: Strategically managed POS materials and implemented the latest InQ and secondary displaysystems, enhancing product visibility and brand awareness in high-profile impact stores across Dublin.Enhanced Sales through Secondary Displays: Utilized secondary displays to increase product pickup by 30%, boosting impulsepurchases and consumer engagement.Auditing & Launch Support: Conducted store audits to ensure merchandising standards and readiness for new brand launches,contributing to successful product rollouts.Cross-functional Collaboration: Collaborated with Mondelēz sales and marketing teams to align merchandising initiatives withbrand objectives, supporting promotions and gathering valuable consumer insights..