Hemanth D. Shenoi, Ph.D. Email and Phone Number
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Scientific minded biotechnology marketing professional with demonstrated success leading customer-driven product development and global commercialization across basic research, clinical diagnostics and applied science markets. Experience includes leading:• Product development and commercialization of molecular biology reagents and Maxwell(R) 16 instrument / nucleic acid extraction consumables for research and molecular diagnostics (Promega).• Product and brand development of Cologuard IVD MDx (Exact Sciences). • Product development, regulatory strategy and partnering for potential 510(k) cleared / CLIA-waived molecular diagnostics infectious disease diagnostic platform (Lucigen).• Product roadmap development and process improvement for product management (Illumina).In addition I serve as adjunct faculty at the University of Wisconsin - Madison in the MS in Biotechnology degree program.Specific skills include: Market research (VOC) & analysis | Process development and optimization | New product realization | Commercial launch | Portfolio strategic management | Brand development | IVD regulatory compliance and CAPA | Global communication | Cross-functional team leadership | Training and customer support
Neogenomics Laboratories
View- Website:
- neogenomics.com
- Employees:
- 1658
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Neogenomics LaboratoriesMadison, Wi, Us
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Director Clinical Strategic MarketingNeogenomics Laboratories Jul 2024 - PresentFort Myers, Florida, UsLead team to develop a clear and differentiated strategy and position for theClinical business within the target market, identify product and service needs, and develop and executeeffective marketing and promotional strategies, campaigns, and tactics for the Clinical Business tosupport the achievement of revenue and profitability in the short and long term.
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Associate Director Product ManagementNeogenomics Laboratories Feb 2023 - Jul 2024Fort Myers, Florida, UsDirect cross-portfolio optimization, develop strategic initiatives and carry out product marketing for Oncology Diagnostic Division
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Adjunct Professor - Co-Course Leader, Ms In Biotechnology Degree ProgramUniversity Of Wisconsin-Madison Aug 2019 - PresentMadison, Wi, UsCo-Leader and Instructor in the Masters in Biotechnology Degree Business Fundamentals for Biotechnology course. This course is designed to give the M.S. in Biotechnology students their first exposure to business principles as applied to the operation of biotechnology companies and serves as a foundation for the more advanced business curriculum focused on challenges inherent in translating scientific discoveries into a successful business. -
Associate Director Product ManagementIllumina Dec 2021 - Jan 2023San Diego, Ca, UsGuide product development portfolio prioritization, drive product management process improvement and lead product management team to execute cross-portfolio on-market functions. • Led development of a product clustering approach to improve product development efficiency.• Initiated restructuring of marketing NPI process to reduce time to launch.• Led team of five to support their achievements; improving customer notification and recall communication efficiency, increasing profitability through product portfolio rationalization and launching VOC-driven enhanced clinical kits. -
Sr. Global Commercialization Marketing Manager, Applied MarketsPromega Nov 2015 - Dec 2021Madison, Wi, UsLed market opportunity assessments, develop product roadmap & commercialization strategy and lead commercial execution for new strategic business unit to penetrate Applied Testing market segment • Led development of prioritized product development roadmaps across multiple non-overlapping market segments.• Directed Product Management team to launch and achieve 100%+ revenue growth target using 80% of marketing budget.• Co-led of one of five corporate DE&I teams. -
Vice President Business Development And DiagnosticsLucigen Corp. Jun 2013 - Nov 2015Middleton, Wi, UsLed product development team and regulatory/commercial strategy development for (IVD) molecular diagnostic instrument and cartridge-based test platform intended for 510(k) cleared, point-of-care (CLIA-waived), and infectious disease diagnostics• Led user need validation for patient, physician, clinical lab and payers and developed regulatory and reimbursement plan.• Developed commercialization plans for Phase II NIH/USDA SBIR grants.• Grew organizational IVD product development capabilities while hiring one senior development lead and five R&D scientists.• Supported Board of Directors for investment, securing needed capital for product development & clinical trial.• Implemented new product development process that improved alignment between R&D and commercial. -
Director Of Marketing / Senior Product ManagerExact Sciences Oct 2009 - Jun 2013Madison, Wisconsin, UsInitiated marketing functions at pre-commercial colorectal cancer molecular diagnostics company. Provide commercial leadership to strategic planning, new product development and marketing communications. Built organizational marketing capabilities. Developed marketing strategy and tactical plan for clinical lab customer segment. • Developed corporate brand, website and print communications materials enhancing communication with investors.• Led user need validation for patient, physician and clinical labs driving streamlined product development.• Co-authored five patents for stool collection and stool DNA extraction.• Directed clinical lab product concept research that informed pivot in company business model. -
Marketing ManagerPromega Corporation Oct 2005 - Sep 2009Madison, Wi, UsDeveloped segment-specific market and product lifecycle plans. Support regional strategies developed in coordination with global marketing and sales channels. Developed creative marketing communications strategy. Established and managed business development relationships with industry partners and customers.
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Product ManagerPromega Corporation May 2000 - Sep 2005Madison, Wi, UsValidated user needs, drive product development and execute product launch in congruence with business objectives. Communicated marketing programs to global sales and marketing organization. Aligned internal stakeholders (R&D, manufacturing, sales and marketing, and quality) with commercial goals.
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Technical Services ScientistPromega Corporation Jan 1998 - Apr 2000Madison, Wi, UsWorked within team environment to provide technical support on the full range of Promega products for external and internal customers through phone and e-mail. Coordinated employee and customer training. Provided customer perspective to new product development teams.
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Graduate StudentWashington University School Of Medicine 1990 - 1997
Hemanth D. Shenoi, Ph.D. Skills
Hemanth D. Shenoi, Ph.D. Education Details
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Washington University In St. LouisImmunology -
University Of Illinois Urbana-ChampaignBiology
Frequently Asked Questions about Hemanth D. Shenoi, Ph.D.
What company does Hemanth D. Shenoi, Ph.D. work for?
Hemanth D. Shenoi, Ph.D. works for Neogenomics Laboratories
What is Hemanth D. Shenoi, Ph.D.'s role at the current company?
Hemanth D. Shenoi, Ph.D.'s current role is I help biotech and medical diagnostic organizations connect the dots to execute their vision and deliver strong ROI..
What is Hemanth D. Shenoi, Ph.D.'s email address?
Hemanth D. Shenoi, Ph.D.'s email address is hs****@****ina.com
What is Hemanth D. Shenoi, Ph.D.'s direct phone number?
Hemanth D. Shenoi, Ph.D.'s direct phone number is 1 608 274*****
What schools did Hemanth D. Shenoi, Ph.D. attend?
Hemanth D. Shenoi, Ph.D. attended Washington University In St. Louis, University Of Illinois Urbana-Champaign.
What are some of Hemanth D. Shenoi, Ph.D.'s interests?
Hemanth D. Shenoi, Ph.D. has interest in Children, Politics, Education, Science And Technology, Health.
What skills is Hemanth D. Shenoi, Ph.D. known for?
Hemanth D. Shenoi, Ph.D. has skills like Biotechnology, Product Launch, Commercialization, Lifesciences, Product Development, Medical Devices, Product Management, Marketing Strategy, Life Sciences, Molecular Diagnostics, Strategy, Management.
Who are Hemanth D. Shenoi, Ph.D.'s colleagues?
Hemanth D. Shenoi, Ph.D.'s colleagues are Ann Hayden, Scott Delgado, Larry Wyatt, Dustin Olbrich, Dawna Stradford, James Lewis, Drew Fuller.
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