Hemanth D. Shenoi, Ph.D. Email & Phone Number

Madison, Wi, Us

Fort Myers, Florida, Us

Lead team to develop a clear and differentiated strategy and position for theClinical business within the target market, identify product and service needs, and develop and executeeffective marketing and promotional strategies, campaigns, and tactics for the Clinical Business tosupport the achievement of revenue and profitability in the short and long term.

Fort Myers, Florida, Us

Direct cross-portfolio optimization, develop strategic initiatives and carry out product marketing for Oncology Diagnostic Division

Madison, Wi, Us

Co-Leader and Instructor in the Masters in Biotechnology Degree Business Fundamentals for Biotechnology course. This course is designed to give the M.S. in Biotechnology students their first exposure to business principles as applied to the operation of biotechnology companies and serves as a foundation for the more advanced business curriculum focused on challenges inherent in translating scientific discoveries into a successful business.

San Diego, Ca, Us

Guide product development portfolio prioritization, drive product management process improvement and lead product management team to execute cross-portfolio on-market functions. • Led development of a product clustering approach to improve product development efficiency.• Initiated restructuring of marketing NPI process to reduce time to launch.• Led team of five to support their achievements; improving customer notification and recall communication efficiency, increasing profitability through product portfolio rationalization and launching VOC-driven enhanced clinical kits.

Madison, Wi, Us

Led market opportunity assessments, develop product roadmap & commercialization strategy and lead commercial execution for new strategic business unit to penetrate Applied Testing market segment • Led development of prioritized product development roadmaps across multiple non-overlapping market segments.• Directed Product Management team to launch and achieve 100%+ revenue growth target using 80% of marketing budget.• Co-led of one of five corporate DE&I teams.

Middleton, Wi, Us

Led product development team and regulatory/commercial strategy development for (IVD) molecular diagnostic instrument and cartridge-based test platform intended for 510(k) cleared, point-of-care (CLIA-waived), and infectious disease diagnostics• Led user need validation for patient, physician, clinical lab and payers and developed regulatory and reimbursement plan.• Developed commercialization plans for Phase II NIH/USDA SBIR grants.• Grew organizational IVD product development capabilities while hiring one senior development lead and five R&D scientists.• Supported Board of Directors for investment, securing needed capital for product development & clinical trial.• Implemented new product development process that improved alignment between R&D and commercial.

Madison, Wisconsin, Us

Initiated marketing functions at pre-commercial colorectal cancer molecular diagnostics company. Provide commercial leadership to strategic planning, new product development and marketing communications. Built organizational marketing capabilities. Developed marketing strategy and tactical plan for clinical lab customer segment. • Developed corporate brand, website and print communications materials enhancing communication with investors.• Led user need validation for patient, physician and clinical labs driving streamlined product development.• Co-authored five patents for stool collection and stool DNA extraction.• Directed clinical lab product concept research that informed pivot in company business model.

Madison, Wi, Us

Developed segment-specific market and product lifecycle plans. Support regional strategies developed in coordination with global marketing and sales channels. Developed creative marketing communications strategy. Established and managed business development relationships with industry partners and customers.

Madison, Wi, Us

Validated user needs, drive product development and execute product launch in congruence with business objectives. Communicated marketing programs to global sales and marketing organization. Aligned internal stakeholders (R&D, manufacturing, sales and marketing, and quality) with commercial goals.

Madison, Wi, Us

Worked within team environment to provide technical support on the full range of Promega products for external and internal customers through phone and e-mail. Coordinated employee and customer training. Provided customer perspective to new product development teams.

Ph.D., Immunology

B.S. - Honors, Biology