Hemashri R Maheshkumar Email & Phone Number

Markham, Ontario, Canada

Leverage Microsoft Dynamics 365 to manage and optimize customer relationships, building data-driven marketing strategies that enhance lead generation, customer conversion and customer retention.Develop and execute targeted email marketing campaigns, using Dynamics 365 to personalize customer journeys, resulting in a significant increase in open and click-through rates.Manage paid advertising campaigns across platforms, including Google Ads and LinkedIn, optimizing ad spend and increasing ROI through strategic targeting and A/B testing.Oversee LinkedIn account management, implementing content strategies & employee advocacy that increased engagement and expanded brand visibility and lead generation.Implement SEO strategies to improve website visibility and search engine rankings, leading to increased organic traffic and enhanced online presence for the company.Collaborate with cross-functional teams, including engineering and sales, to execute successful product launches and related communications, ensuring alignment and maximizing the impact of marketing efforts.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Plan, execute, and optimize multi-channel marketing campaigns for brand awareness, & conversions.Increase engagement by researching & implementing current social media trends & strategiesMaintain content calendars for timely publication and alignment with marketing goals.Implement strategies to increase brand visibility and engagement on social media platforms.Track and analyze KPIs such as website traffic and social media engagement to evaluate marketing effectiveness.Update website content and conduct audits to improve user experience and SEO.Create and execute email campaigns, monitoring metrics to assess effectiveness.Work with internal teams and external partners to ensure alignment and integration of marketing efforts.

Chennai, Tamil Nadu, India

Helped develop digital lead-generation tacticsRevamped channels such as websites, social media pages and email programsWorking with the internal team to ensure our digital platforms and touchpoints fulfil campaign objectivesCoordinating with the management team to set SMART goals

Chennai, Tamil Nadu, India

• Developed efficient communication plans for their Free-range products focused on the niche organic & free-range meat eaters segment• Owner of the content created for websites and other media including Blogs, articles, press releases • Developed suitable marketing concepts for achieving marketing objectives to support achieving our sales targets• Worked collaboratively with the Graphic designer and the PPC specialist• Established schedules and plan budgets• Write creative and technical external communications• Worked alongside multiple agencies to streamline creation & implementation of Google & Social media ads

United States

Responsible for creating engaging and well-researched content pieces such as blogs & articles

Chennai, Tamil Nadu

• Developed and deployed a Lead Generation strategy • Initiate external communication activities• Increase Brand Engagement using email and social media marketing• Oversaw development & dissemination of content across the website and other social channels.• Worked closely with the operations team to draft and review corporate documents like SOPs, and RFPs.• Work closely with Sales Team to track and maintain HubSpot CRM • Built a highly efficient and creative team of 3 marketers

Chennai, Tamil Nadu, India

• Helped develop a Lead Generation strategy • Assisted in developing external communication activities such as press releases, event participation, competing for awards, and publishing articles in other key industry bodies• Executed email and social media marketing campaigns• Created and disseminated content across the website and other social channels.• Created all collaterals (presentations, brochures, pdfs, wall branding) • Run google ads for increasing brand visibility and lead generation

Chennai, Tamil Nadu, India

Increase Brand Engagement using email and social media marketingDevelop and Disseminate Content across the website and other social channels. Work closely with Sales Pipeline to track and maintain HubSpot CRM

India

Assist in launching the service in new clinics at Chennai, Coimbatore, Trichy and Bangalore.Drive operational efficiencies by automating and improving processes, tools, and dashboards that scalePartner with business development and marketing to refine the lead qualification process, analyse and report on campaign performance Refine customer segmentation, assist with territory management, and help create a plan to enhance renewal, referral and up-sell processes.Manage and create content for doctor profiles, consumer success stories and website pages.Assist in the complete brand makeover of the company.

Chennai,India

Cold calling, Camps organisation, Pipeline management, Patient engagement, Testimonial and Patient feedback recording.

Ontario Graduate Certificate, Marketing/Marketing Management, General

Bachelor Of Technology, Biotechnology

Biology, General