• Structured procedural workflows and evaluated work schedules to streamline marketing solutions and ensure smooth completion• Examined project briefs and coordinated with the production team to confirm specs availability needed for event production• Spearheaded design process to align with client specifications and budget• Orchestrated design studio department and operations overseeing events and campaigns from conception to final execution• Directed and lead project teams, delegating tasks and evaluating performance and progression of project pace• Conceptualized final event delivery while guiding art directors and copywriters through the creative process• Established high project quality standards and secured operations to facilitate on-time delivery • Researched design trends, technology and processes and directed work of the design team

• Manage and mentor a team of designers & Art Directors.• Work with client service to facilitate proposals and schedules.• Prioritize and delegate projects.• Work with IT and designers to ensure relevant and current technologies are being implemented.• Work directly with both client service and client throughout the duration of a project.• Manage outside resources and vendors, including writers, designers, photographers, illustrators.• Organize and direct photo shoots.

Responsible for managing a full team in delivering full fledges campaigns, starting form briefing to thefinal presentation.• Supervised, prepared and directed several TV commercials and shooting sessions. (Preparation toExecution).• Participated in the creation and execution of campaigns for many pharmaceutical companies, asNovartis (Egypt, KSA), Astra Zeneca, GSK (Egypt, Libya, UAE), Pfizer, Sanofi Aventis & more.• Created and developed full event themes.

• Participated in the creation and execution for more than 15 campaigns over 3 consecutive years for Multinational Corporations such as FedEx International, Al Futtaim Retail, Astra Zeneca, Governmental Organizations like Egypt Post and Ministry of Social Solidarity and Local Corporations such as Nouval Group.• Coordinated several creative projects from concept development up to finalization and production including TV commercials, radio spots, press advertisements, POS, direct mail, printed materials, and giveaways.• Originated several themes of events to set up booths, build floors, stages, decorate free spaces and to produce different needed collaterals such as below the line materials and giveaways. • Illustrated brand elements and originated names of several products, promotions and loyalty programs of clients.• Devised innovative solutions to combine objects designed using 3D max, Flash, PowerPoint into a cohesive presentation.• Photographed and retouched several images for usage in creative layouts.• Supervised freelance graphic designers, copywriters, decorists, print shops and several production houses during the implementation of preplanned campaigns and events.

• Created the identity of the Agency and cooperated with the production manager in the printing and producing the flyers, brochures, posters, banners and giveaways.• Conceptualized, designed and finalized a press campaign for the largest construction industry company in Egypt, Arab Contractors.• Designed several logos, letterheads, ID cards, business cards, video covers/ labels, mouse pads, and various forms and annual reports for clients.• Innovated several ideas of seasons greetings, and summer gifts to clients including branded radios, compasses, frispys, kites, wooden and plexi calendars