Hemalatha Shanmugam

Hemalatha Shanmugam Email and Phone Number

Digital Marketing Manager @ AIWO
Chennai, TN, IN
Hemalatha Shanmugam's Location
Chennai, Tamil Nadu, India, India
Hemalatha Shanmugam's Contact Details

Hemalatha Shanmugam personal email

About Hemalatha Shanmugam

As a data-driven marketing leader, I specialize in designing and executing full-funnel strategies to drive measurable growth for a diverse portfolio of clients across the US, UK, South Korea, and Qatar. My expertise spans Meta Ads, Google Ads, LinkedIn, TikTok, Reddit, and Snapchat, where I build and optimize campaigns from the top to the bottom of the funnel, delivering exceptional returns on investment.At Almund, I lead ToFu, MoFu, and BoFu campaigns, ensuring each stage of the customer journey is optimized for engagement and conversions. My efforts extend to managing complex email marketing campaigns—covering customer onboarding, win-back strategies, post-purchase communication, shipping updates, feedback loops, and newsletters—all with the goal of maximizing lifetime value for our clients.I have a proven track record of implementing Go-To-Market strategies for startups, improving organic rankings through SEO, and executing high-impact influencer marketing campaigns. My work with global brands is underpinned by a deep understanding of analytics, with proficiency in GA4, Meta Conversion API with server-side GTM, and advanced event tracking setups for platforms like Facebook, TikTok, LinkedIn, Reddit, and Google Ads.Key Achievements for Confidential Luxury Fashion Brand (Qatar):Increased online sales by 250% within just six months.Attracted 131K new users, resulting in a 33.8% growth.Boosted average engagement time by 4,614.7%, reaching 30 seconds per user.Expanded overall users to 129K, marking a 29.9% increase.Key Achievements for Confidential Kids Education App (United States):Achieved revenue growth of over 300% in just a few months.Increased the paid user base by more than 100%.Drove a 935% increase in total app downloads, with a significant boost in paid users on Apple.Other Clients I Work With:Sequoia-backed AI-based B2B SaaS platform: TelescopeFitness studio: Physique57Jewelry brand: Eden PresleyUnique product retailer: The EndsFashion brand: ThesaltingB2C brand: BigshortExperiential travel platform: TheExperience.coIn addition to paid media, I create custom GA4 dashboards, automate reports, and drive insights that fuel optimization across all marketing channels. I also manage Apple Search Ads and Google Ads for app promotion, enabling brands to scale their digital presence effectively.Let’s connect if you’re looking to grow your brand with a data-driven, performance-oriented approach.

Hemalatha Shanmugam's Current Company Details
AIWO

Aiwo

View
Digital Marketing Manager
Chennai, TN, IN
Website:
aiwo.com
Employees:
104
Hemalatha Shanmugam Work Experience Details
  • Aiwo
    Digital Marketing Manager
    Aiwo
    Chennai, Tn, In
  • Almund
    Head Of Operations
    Almund Sep 2024 - Present
    London Area, United Kingdom
  • 404 Dm
    Senior Digital Marketing Specialist
    404 Dm Jan 2023 - Sep 2024
    • Executed end-to-end digital marketing strategies for B2B SaaS, fitness studio, and ecommerce brands, optimizing campaigns for increased ROI and engagement.• Implemented advanced analytics to track performance and make data-informed decisions, resulting in improved campaign effectiveness.• Utilized Paid Search, Google ads, SEO, and Social media marketing at 404 DM to drive successful digital marketing initiatives.
  • Codeparva Technologies Pvt. Ltd.
    Digital Marketing Associate
    Codeparva Technologies Pvt. Ltd. Jul 2020 - Nov 2022
    Bengaluru, Karnataka, India
    Responsibilities:• Organic Infrastructure – provide on-going guidance and standards to the Website development team, monitor the Clients’ site for any technical SEO issues, train development staff on proper implementations• Providing expertise in SEO and keep up with industry changes• Responsible for increasing the quantity and quality of all our clients’ website traffic (200+ sites) via all organic search engine channels.• Strategize, implement and manage Effective PPC Campaigns (Google Search & Local) for Self-Storage businesses with High Lead Generation and Lead conversion rates for international clients (US).• Setup Effective Performance and conversion tracking and Reporting through UTM, GTM Data layer, Analytics tools• Reconcile the ad conversion data with product data to identify actual conversions with personal data through excel and python• Collaborate with product team to capture important KPIs for Creating Syrasoft facing Ad campaign and SEO Performance reporting• Collaborate with marketing team, product team and devs continously to understand requirements and the deliverables for each design release• Work on user flows with different touch points and Develop landing page UI/UX design templates (Figma) with Rich user experience and visual hierarchy to improve conversion rate• Strategize the social media organic Campaigns and content ideas for Building Codeparva Brand Awareness.
  • Vbideas
    Digital Business - Lead
    Vbideas Jul 2019 - Jun 2020
    Bengaluru Area, India
    Specialities: Inbound Marketing Team Building & Management, Client single point of Contact, Brand Building, Digital Promotion Strategy, Email Marketing, Search Engine Optimization(SEO), Search Engine Marketing (SEM), Online Reputation Management, pay-per-click and Keywords strategies, Content Management systems(CMS), Google Ads, Web Analytics and Social Media Marketing(SMM).• Plan, develop, implement and manage the overall digital marketing strategy for Search Engine Optimization (SEO), Search Engine Marketing (SEM / PPC), Social Media Marketing, Display advertising campaigns, Lead Generation and Email Marketing/Lead Nurturing• Plan and engage the client’s ongoing social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Act as a single point of contact for clients to discuss new ideas and strategies to improve business to the next level in digital space • Build and manage a digital marketing team to follow tight deadlines to achieve deliverables on time• Collaborate with the creative team and technical team to improve user experience and functionality• Involve in brand building activities to develop creative content and marketing strategies to communicate their value.• Utilize the strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points• Brainstorm new ideas to add to the business model to increase visibility and attract more target audiences• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate• Design and develop SEO Friendly WordPress websites (CMS) • Strong analytical skills and data-driven thinking• Up-to-date with the latest trends and best practices in online marketing • Identify trends, insights and strategize paid campaigns based on the insights• Instrument conversion points and optimize user funnels.
  • Marcaters
    Digital Marketing Manager
    Marcaters Jul 2019 - Jun 2020
  • Webi7 Digital Media
    Digital Marketing Executive
    Webi7 Digital Media Jun 2018 - Jun 2019
    Bangalore
    Specialities: Digital Marketing,Email Marketing, Inbound Marketing, Branding, Search Engine Optimization(SEO), SEM, pay-per-click and keyword strategies, content management systems, Google Adwords, Google Analytics and Social Media Marketing.Conduct on-page marketing activities to increase leads and conversion rate such as implementing intent-based lead generation pop-ups on the site and banners with effective CTAs• Structure webpage, Url, Internal links, Heading, Meta tags and on-page elements and optimize it regularly for better website ranking by conducting a regular site audit• Ensure better user experience including responsive design, Mobile SEO and speed optimization• Launched 5 Websites and published 10 blog postsSearch Engine Optimization-Off Page• Procure high quality inbound links from blogs, online forms, business listing and other content-specific sites• Create web content (guest articles ) to submit to various platforms • Improve local SEO with Google My Business, NAP citationsPay Per Click Campaigns• Manage all digital campaigns, from ideation to media planning to optimization and performance analysis(using web analytics tools like Google Analytics) and assess against goal (ROI and KPIs)• Ad creation, Landing Page creation, PPC Campaign strategy and set up, Bid Management, Campaign optimization, Conversion tracking• Select Product-specific keywords, Compose and Test ad copy to produce optimal CTRsWordPress Website Development & Search Engine Optimization(on-page SEO)• Develop and Handle Content Management System(CMS)-WordPress for Corporate websites and eCommerce websites• Conduct Keyword Research and Competitive Analysis and select Product-location specific keywords
  • Dhirajlal Gandhi College Of Technology - India
    Assistant Professor
    Dhirajlal Gandhi College Of Technology - India Mar 2017 - May 2018

Hemalatha Shanmugam Education Details

Frequently Asked Questions about Hemalatha Shanmugam

What company does Hemalatha Shanmugam work for?

Hemalatha Shanmugam works for Aiwo

What is Hemalatha Shanmugam's role at the current company?

Hemalatha Shanmugam's current role is Digital Marketing Manager.

What is Hemalatha Shanmugam's email address?

Hemalatha Shanmugam's email address is he****@****ail.com

What schools did Hemalatha Shanmugam attend?

Hemalatha Shanmugam attended Anna University, K.s.r College Of Engineering, Tiruchengode.

Who are Hemalatha Shanmugam's colleagues?

Hemalatha Shanmugam's colleagues are Vinothkumar P, Muralidharan C, Antony Doss, Arun Kumar, Meenakshisundaram Ramanathan, Pooja Yarolakar, Sweta Senapati.

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