Hemalatha Shanmugam Email & Phone Number

Chennai, Tn, In

London Area, United Kingdom

• Executed end-to-end digital marketing strategies for B2B SaaS, fitness studio, and ecommerce brands, optimizing campaigns for increased ROI and engagement.• Implemented advanced analytics to track performance and make data-informed decisions, resulting in improved campaign effectiveness.• Utilized Paid Search, Google ads, SEO, and Social media marketing at 404 DM to drive successful digital marketing initiatives.

Bengaluru, Karnataka, India

Responsibilities:• Organic Infrastructure – provide on-going guidance and standards to the Website development team, monitor the Clients’ site for any technical SEO issues, train development staff on proper implementations• Providing expertise in SEO and keep up with industry changes• Responsible for increasing the quantity and quality of all our clients’ website traffic (200+ sites) via all organic search engine channels.• Strategize, implement and manage Effective PPC Campaigns (Google Search & Local) for Self-Storage businesses with High Lead Generation and Lead conversion rates for international clients (US).• Setup Effective Performance and conversion tracking and Reporting through UTM, GTM Data layer, Analytics tools• Reconcile the ad conversion data with product data to identify actual conversions with personal data through excel and python• Collaborate with product team to capture important KPIs for Creating Syrasoft facing Ad campaign and SEO Performance reporting• Collaborate with marketing team, product team and devs continously to understand requirements and the deliverables for each design release• Work on user flows with different touch points and Develop landing page UI/UX design templates (Figma) with Rich user experience and visual hierarchy to improve conversion rate• Strategize the social media organic Campaigns and content ideas for Building Codeparva Brand Awareness.

Bengaluru Area, India

Specialities: Inbound Marketing Team Building & Management, Client single point of Contact, Brand Building, Digital Promotion Strategy, Email Marketing, Search Engine Optimization(SEO), Search Engine Marketing (SEM), Online Reputation Management, pay-per-click and Keywords strategies, Content Management systems(CMS), Google Ads, Web Analytics and Social Media Marketing(SMM).• Plan, develop, implement and manage the overall digital marketing strategy for Search Engine Optimization (SEO), Search Engine Marketing (SEM / PPC), Social Media Marketing, Display advertising campaigns, Lead Generation and Email Marketing/Lead Nurturing• Plan and engage the client’s ongoing social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Act as a single point of contact for clients to discuss new ideas and strategies to improve business to the next level in digital space • Build and manage a digital marketing team to follow tight deadlines to achieve deliverables on time• Collaborate with the creative team and technical team to improve user experience and functionality• Involve in brand building activities to develop creative content and marketing strategies to communicate their value.• Utilize the strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points• Brainstorm new ideas to add to the business model to increase visibility and attract more target audiences• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate• Design and develop SEO Friendly WordPress websites (CMS) • Strong analytical skills and data-driven thinking• Up-to-date with the latest trends and best practices in online marketing • Identify trends, insights and strategize paid campaigns based on the insights• Instrument conversion points and optimize user funnels.

Bangalore

Specialities: Digital Marketing,Email Marketing, Inbound Marketing, Branding, Search Engine Optimization(SEO), SEM, pay-per-click and keyword strategies, content management systems, Google Adwords, Google Analytics and Social Media Marketing.Conduct on-page marketing activities to increase leads and conversion rate such as implementing intent-based lead generation pop-ups on the site and banners with effective CTAs• Structure webpage, Url, Internal links, Heading, Meta tags and on-page elements and optimize it regularly for better website ranking by conducting a regular site audit• Ensure better user experience including responsive design, Mobile SEO and speed optimization• Launched 5 Websites and published 10 blog postsSearch Engine Optimization-Off Page• Procure high quality inbound links from blogs, online forms, business listing and other content-specific sites• Create web content (guest articles ) to submit to various platforms • Improve local SEO with Google My Business, NAP citationsPay Per Click Campaigns• Manage all digital campaigns, from ideation to media planning to optimization and performance analysis(using web analytics tools like Google Analytics) and assess against goal (ROI and KPIs)• Ad creation, Landing Page creation, PPC Campaign strategy and set up, Bid Management, Campaign optimization, Conversion tracking• Select Product-specific keywords, Compose and Test ad copy to produce optimal CTRsWordPress Website Development & Search Engine Optimization(on-page SEO)• Develop and Handle Content Management System(CMS)-WordPress for Corporate websites and eCommerce websites• Conduct Keyword Research and Competitive Analysis and select Product-location specific keywords

Bachelor Of Engineering (Be), Electrical And Electronics Engineering, First Class

Master Of Engineering (Meng), Power Electronics And Drives, 91.4