With over 18 years of experience in product delivery, sales, negotiations, and team leadership, I am the co-founder and CEO of Annoto Ltd, a company that is changing how users interact with content. Annoto is an in-video collaboration solution that turns static, one-way video streams or VODs into active and interactive group experiences, where participants contribute, share, and learn together.As the co-founder and CEO, I lead the business and technology vision, strategy, and execution of Annoto, which empowers users to become participants and not just passive and lonely viewers. By enabling users to engage with the video content and with each other, Annoto increases their motivation, retention, and performance, and provides comprehensive analytics and insights that facilitate dramatic improvements to content, communications, and measurable outcomes. I am passionate about creating innovative and impactful solutions that enhance learning, collaboration, and communication.