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Abu Dhabi Emirate, United Arab Emirates

Abu Dhabi, United Arab Emirates

• Act as the primary source of contact and build a long-term relationship with clients. • Communicate the progress of weekly/monthly/quarterly deliverables internally and externally. • Plan and lead digital marketing strategies, primarily SEO and Google & social media paid ads, to optimize the performance of customers’ digital properties. • Lead and manage creative brainstorming sessions with the clients and internal teams. • Ideate and prepare creative briefs to be used for creating the designs required for the campaigns. • Prepare copies for social media and Google ads. • Liaise between the client and various internal resource teams such as SEO, SEM, Web Development, and Design. • Continuously monitor the performance of all organic and paid campaigns and identify areas of improvement.• Guide the digital team regarding campaign performance optimization and effective SEO practices to maximize the outcomes. • Ensure timely and successful delivery of all projects per the client’s needs and objectives.

Cochin

• Conduct competitor analysis to understand customers' Digital Marketing performance and use the insights to create marketing strategies for them.• Increase search engine visibility, website traffic, and conversions organically through on-page and off-page SEO efforts. • Perform website audits to understand the clients’ website taxonomy and SEO performance, identify areas of improvement and suggest measures to improve rankings in SERPs.• Perform keyword research including discovery and expansion of keyword opportunities.• Create SEO-friendly web content for leading clients as per their brand guidelines and tone of voice.• Author, publish and manage content in Adobe Experience Manager (AEM) content management system.• Develop and implement social media strategies to optimize the performance of customers’ social media accounts and pages. • Prepare copy for creatives such as video scripts, social media posters, etc., for social media promotion.• Collaborate with campaign managers, creative teams, and designers.• Monitor and analyze the performance and KPIs of all digital marketing activities. • Lead customer review meetings and share weekly reports to update project progress.• Train team members on the basics of SEO and SEO-friendly content writing through various internal initiatives.

Cochin Area, India

• Brainstorm and execute new, creative digital marketing strategies for lead generation• Research on the latest industry trends and create various types of contents such as blogs, infographics, whitepapers, subpages etc for the website• Create and execute content marketing initiatives for driving users to the website• Prepare promotional contents for campaigns through e-mails, social media, and Google Ads • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain the company's social media presence for lead generation as well as HR branding • Measure and report performance of all digital marketing campaigns, and assess against the targets • Identify trends and insights, and optimize spent and performance based on the insights• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners to execute marketing strategies

Cochin Area, India

Kochi, India

Cochin Area, India

Bachelor Of Technology (B.Tech.), Ece

Activities and Societies: Women's Entrepreneurship Program, Perinthalmanna Electronics & Communication Engineering

Education record

Education record