1. Supervise the team in dealing with the customers face to face or via emails to maintain the service quality. 2. Supervise the team in responding to customers' questions, and provide information on procedures or policies to ensure that customers receive an adequate level of service or help related to their question and concern.3. Resolve the unusual or complicated obstacles facing clients if not solved and supervise the obstacles solved by the team. 4. Ensure the gathering of the patient’s complaints and feedback delivered by hand or via email.5. Communicating with the clients (patients, doctors, suppliers, etc..) either face to face, calling by phone or via emails to collect customer feedback surveys.6. Record and analyze all types of interactions with the customers and archive the data in an orderly manner.7. Handle the internal marketing and promotional materials by ensuring the availability of the printing materials (folders, envelops, flyers, letter head) based on AMC strategy and ensuring the Word of Mouth (WOM) by communicating with the clients. 8. Train, and manage PR specialists to ensure the smooth operations of the department.9. Develop PR strategies, campaigns, and initiatives to improve public perception of company.10. Submit daily, weekly, monthly reports to his/her direct line manager which include the number of complaints and corrective actions taken, patient surveys, doctor’s surveys, suppliers survey,...etc.11. Prepare and arrange monthly call center and PR subordinates schedule to ensure the accuracy of the booking system.12. Performs other tasks as assigned (by Supervisor) within the realm of his/her position, qualifications and capabilities.