Taylor Henderson Email & Phone Number

New York City Metropolitan Area

Handling UGC selection, accompanying on-screen copy, and post copy for the Amazon-branded TikTok and Instagram accounts. These accounts cover Amazon Home and Amazon Flagship Business Units, as well as Amazon Prime Day and other major sales events.

Tbilisi, Georgia

• Concepted, pitched and sold full 360 omnichannel campaigns for international brands like Pepsi and Ashley Furniture
• Increased brand awareness by 22% on average through digital channels and OOH copywriting campaigns
• Crafted brand copy tonality based on client feedback, A/B testing strategies and social media engagement

New York, United States

• Storyboarded, selected visual assets and crafted a video announcement for a physical activation event
• Crafted social media post copy for Meta that resulted in an increase in social media engagements and impressions over the course of six months
• Contributed headline copy to a branded nationwide OOH campaign announcing a roll-out series of airport lounges

New York City Metropolitan Area

• Developed website and landing page copy based on client expectations, digital best practices and competitor research
• Authored consecutive blog posts to keep the client’s target demographic engaged on product launch updates
• Crafted new business profile summaries for quarterly investor briefings

Berlin, Germany

• Developed TikTok and Instagram video scripts which include directorial notes, on-screen copy hooks and CTAs, resulting in a 27% increase in new member sign-ups for the client’s banking service
• Contributed to the production of Treecard’s social media campaign, including influencer selection andpost-production video editing responsibilities
• Calibrated post copy for paid social media assets to increase engagement on all platforms and channels

Berlin, Germany

• Lead copy editing on all client-facing pitch decks to ensure clarity and correct grammar rules
• Drafted high-level brief summaries for the design team to ensure campaign messaging accuracy
• Pitched multiple tonality approaches for brand activation ideas to match clients’ brief
• Adjusted post copy based on social media analytics and A/B testing results

Brooklyn, New York, United States

I have worked on projects for large corporations, private clients launching new products and Real Estate clients looking to showcase their new properties for sale in New York City.

Brooklyn, New York, United States

Brooklyn, New York, United States

Executive producer, director, and cinematographer of the SAV: Documentary and executive producer of the SAV music album. Experience working as a Camera Operator, Video Editor, Assistant Camera, Sound Design and Photography.Experience in a majority of Adobe Suite products including: Illustrator, Photoshop, Premier, After-Effects, InCopy, and Lightroom

Brooklyn, NY

• Manage a team of seven real estate agents
• Oversee company finances to ensure profitability
• Manage company branding, hiring, advertising, website and communications
• Brokered over 150 lease signings in the first year at Bricklyn Realty which allowed the company to remain profitable in its first year

Greater New York City Area

• Manage creative direction and development of company branding backend
• Optimize company backend invoicing infrastructure and website
• Design product photoshoots, catalogues, handouts and any company-related materials
• Oversee company finances to ensure profitability
• Developed a new strategic financial plan which decreased company debt by 40% and increased net profit by 20% at Seasoned Brooklyn
• Achieved 100k in sales for the first year at Seasoned Brooklyn with $0 debt

Greater New York City Area

• Scheduled consultations, viewings and lease signings with hundreds of clients
• Arbitrated 250 negotiations between clients and landlords
• Generated over $50,000 in revenue through innovative advertising campaigns

• Coordinated over $100,000 worth of deliveries daily across the U.S.
• Managed over 50 sales accounts and prospected for new business nationwide
• Created over 20 optimal trucking routes using advanced logistics tools for more efficient travel

• Gathered market data for over 27 high-value clients and prospected for new business
• Presented findings on 10 separate aircraft markets to advise clients on critical business decisions
• Analyzed, built and maintained all internal analysis databases with Excel

Greater Atlanta Area

• Managed and maintained over 100 sales accounts for the entire State of Georgia
• Analyzed market research and developed targeted ad campaigns for products
• Counseled with doctors and medical staff about new products and value benefits

Jacksonville, Florida Area

• Collaborated with brokers and end-users to compile accurate data on aircraft asset value
• Drafted and identified accurate predictions of future market trends and directions
• Oversaw a large database of valuable information on various aircraft asset pricing

Milledgeville, GA

• Coordinating with professor on research objectives
• Constructing and presenting compilations of data researched
• General office assistant duties and appointment planning

Charleston, SC

• Assisting with preparing, filing, delivering paperwork, receiving, and directing phone calls
• Serving suits to individuals
• Phoning insurance companies concerning outstanding client balances

Copywriter, Advertising

Bachelor'S Degree, Political Science And Government

Activities and Societies: International Exchange Club, Toast Master's, Model UN,