Hendrik B. Email & Phone Number

Dallas, Texas, United States

Glorious is a champion in the gaming hardware industry, known for its commitment to quality and innovation. Recently rebranded, the company has launched exciting sub-brands and a range of new products. As Director of Digital Marketing, I oversee a diverse range of teams including Product Marketing, Social Media & Community, E-commerce, Digital Advertising, Art Direction & Content Creation, and Marketing Technology.Under my leadership, we've launched over 20 products, introducing an array of state-of-the-art gaming hardware to our community.The rebranding phase was a pivotal moment for the company, during which I managed the relaunch of the website and the introduction of our sub-brands, GLxA and Glorious Forge.

Hamburg Und Umgebung, Deutschland

ROCCAT, a gaming peripheral brand under the umbrella of Turtle Beach, underwent a significant transformation and subsequent acquisition in 2019, revitalizing its global presence.As the Marketing Director, I was at the helm of ROCCAT's global marketing strategy at a critical time. Leading a team of 30+ marketing professionals, I implemented a company-wide restructure, spanning departments like PR, Product Marketing, E-Commerce, Creative Services, Online Marketing, Influencer Marketing, Event Management, Social Media, Web & Software Development, and Customer Support.A key facet of my role involved launching standout products, such as the ROCCAT Kone AIMO and the ROCCAT Vulcan. Collaborating closely with the CEO and CFO, I drafted comprehensive global business plans and played a pivotal role in building a new product management team in Hamburg. Launching the ROCCAT Vulcan keyboard series stands as a milestone achievement during my tenure. This launch not only significantly bolstered sales across Europe but also breathed life into an entire Vulcan product line. The turnaround in fortunes triggered Turtle Beach's decision to acquire ROCCAT.Besides product successes, I was instrumental in the transition process during Turtle Beach's acquisition of ROCCAT. Moreover, I was responsible for introducing a fresh corporate identity for ROCCAT in 2018, encompassing a website relaunch and a revamped product communication strategy.

München Und Umgebung, Deutschland

Ociris GmbH stands as a digital powerhouse, backing the consumer brand g-portal, one of Europe's leading game server hosts in the B2C market.As the Business Development Manager, I was at the heart of an array of functions. One of my key responsibilities was developing the B2B segment of our cloud computing server hosting business, working with illustrious names like Funcom and Epic Games. I harnessed the power of relationship-building, creating a strong network of influencers and brand ambassadors that elevated our marketing game.Simultaneously, I worked closely with the development team to innovate software products for our e-commerce platform, www.g-portal.com. My focus was on both product creation and enhancing e-commerce performance, using the influence of brand ambassadors for further growth.My greatest triumph was playing a key role in doubling Ociris GmbH's revenue within a year, through the establishment of our B2B business in game server hosting solutions for game development studios. Besides this, my efforts in improving our e-commerce performance and managing partnerships contributed to our robust market position.

Kiel, Schleswig-Holstein, Deutschland

Founder of the full-service influencer agency Hivemind.

Barcelona Und Umgebung, Spanien

Instant Gaming is a global titan in the e-commerce landscape, revolutionizing the sale of digital games.As one of the first Marketing Managers at Instant Gaming, I was a jack-of-all-trades. My role spanned from crafting marketing strategies across Europe and building a robust influencer network to optimizing webstore UX/UI and CRO. Adding a splash of creativity, I also dabbled in copywriting while fronting our brand at industry events.Working closely with the development team, I was instrumental in shaping the creation of unique, market-defining tools for influencer marketing. These tools and our strong influencer network significantly contributed to Instant Gaming's journey from startup to global industry leader.