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• Coaching and developing the Dental team in The Netherlands.• Drive recommendation and increase sales of the GSK Therapeutic business The Netherlands in co-operation with marketing and Dental sales team.• Achieve objectives on sales, volume and market share.• Achieve objectives in coverage of targeting.• Implementation of dental marketing strategies in alignment with Expert Manager Benelux to meet local recommendation, market share and sales objectives.• Prioritize exhibitions, congresses, post education activities in cooperation with the dental advisor.• Focus on newly graduated dentist.• Act as a centre of expertise to local business regarding scientific issues and trends within the industry locally and ensure the integrity of the scientific content of all communications.• Closely monitor developments in dentistry, if appropriate give advice, input to marketing team• Responsible for implementing KOL strategy in The Netherlands for all TOC brands and execute via dental reps.• Responsible for relationship building with dental associations via dental reps in The Netherlands.• Controlling of functional expenditures and all other cost factors to meet budgets.• Report on competitor activities; propose appropriate actions as the marketing environment for a product change.• Analyze market, competitors and product positioning. • Track the political situation/decisions regarding Dental business in The Netherlands• Regular reports on key activities in The Netherlands.• Undertaking special projects• Participate at sales meetings etc

Responsible for the development and performance of all sales activities in the Dutch dental market. Manages sales of Dental Union´s products and services within the Netherlands. Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings. Collaborates with Marketing and Product Management in establishing the most realistic sales goals for Dental Union.

Dental Union is a wholesaler for dentists, dental technicians and dental hygienist. I am responsible for all activities linked with this product group. Among these are: generating leads, sales, organize trainings and workshops, demonstrations, guest lectures and giving advise to users. A business plan and marketing plan is my guideline.

Implemented a model for managing a 3M ESPE's interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities

in the Central Netherlands and CRM / e- Business BeNeLux 3M ESPE is a division of the 3M Company. 3M ESPE is the dental division which target group is mainly dentists. I was responsible for all activities (exhibitions, congresses, demonstrations and visits) which took place in my territory My guideline by these activities was a business plan. This business plan contained turnovers, market shares, sales figures, targets and budgets. This business plan was updated daily which resulted in a transparent way of working.

Every day I visited (on average) six dentists for a sales visit.

During this period I have directed an European Image Research. This project was a result of a successful work placement in England (Knutsford). During this work placement I have carried out an image research for ESPE UK. This project was valued so positively by the parent company that they asked me to manage an image research project for several European countries. The participating countries were: France, Swiss, Netherlands, Belgium, Luxembourg, Italy, Spain and Scandinavia. On a national level these image researches were carried out by students. My report was their guideline. It was my task to coordinate and reflect the project. In the end I have put together all the projects in to one European Image Research report.