Applies cutting-edge data science technology to a range of business opportunities – Performance transparency, customer acquisition, prediction models, autonomous decision making, process automation. Develops customer specific software and launches data platforms as standalone businesses. Develops data business models. Enables actions from insights. Selected projects:Breuninger.com • Luxury fashion retailer • Growth management & Retention • StuttgartBuilt performance tracking system for multi-level marketing, built data driven retention marketing system, set up lifetime value prediction. Top3 general retailer in Germany • General retailer • Partnership business modelsIntroduced the company to customer centric performance management. Defined required tracking architecture. Reviewed music and video streaming cooperation pre-launch, overturned existing contracts and redefined business model.FromA2B • Travel aggregator • Performance Tracking System & Management • BerlinSet up single user event tracking system for lifetime value based marketing management. Reduced time to break-even by 80%. Implemented television ad performance tracking and booking system. Reduced TV customer acquisition cost by 50%.Other customers: HILTI, DrWolff (Alpecin, Plantur, BioRepair, etc.), Pippa&Jean, C&A, LIDL

Took over operations, strategy and finance of the mobile advertising network (staff of 80 with offices in Berlin, San Francisco and Seoul). Established lifetime value based advertising and retargeting. Doubled the team and quadrupled revenues. Installed data intelligence system. Developed demand side platform (DSP) strategy (executed 2016).

Built the start-up incubator Rocket Internet in Sub-Saharan Africa. Identified business opportunities across Africa and founded 6 e-commerce businesses in South Africa, Nigeria, and Kenya. Hired 200+ employees (management & functional experts). Interim management for several large ventures. Pushed performance of established businesses. Selected ventures:Zalora • Fashion online retailer • Managing Director • Bangkok / Singapore Developed buying planning system for South East Asia (sales predictions, reorder timings based on supplier contracts). Took over running operations in Thailand. Introduced IT operations management system. Increased outbound capacity by 300%.Jumia • Multi-purpose online retailer • Founder & Managing Director • LagosFounded Africa’s largest online store as first Rocket venture in Nigeria. Launched after 4 weeks. Achieved $30k/day sales 3 weeks later. Defined organisation and hired 100+ staff. Built performance tracking system from manual to full automation.

Consulted the Siemens top management on strategic, organisational and operational topics (10+ projects). Managed local project teams in China, India, Finland, England and USA (took project manager responsibility after 1,5 years). Worked among other topics on power digitalisation and B2B sales strategies. Recruited 200+ staff. Selected for Siemens top talent program