I am an energetic and organized student and entrepreneur. Due to my critical view, I find it no challenge to analyze pros and cons of business decisions. As a consequence, this ensures that I can make the right choices.My Bachelor program, International Business Administration, at Tilburg University provided me with a broad foundation of business knowledge. Within my study program, I particularly enjoyed marketing and statistics related courses. This pushed me to apply for the MSc Marketing Analytics program.As my university study provides me mostly with theoretical information, I wanted to find something that allows me to put these theories into practice. Therefore, I founded the company Matos Online Marketing in 2023, together with two partners.The goal of Matos and myself is to assist entrepreneurs in their marketing activities. Most entrepreneurs do not have the knowledge and/or time to find the appropriate marketing solution for their business. Matos helps these businesses by analyzing the behavior of their customers, and finding the best possible way of targeting each individual target audience. This allows these entrepreneurs to focus on their daily business operations, without having to take valuable time out of their day to master their marketing.