• Deployed a dummy product to survey over 200 customers and assessed customers' perceptions and purchase decisions using Kano Model on team's new flagship product and concluded insights for product development and improvement.• Executed market research during new product design phase, proposed strategies to enhance customer retention, and engaged with external parties to explore product bundles and future collaboration.• Facilitated team's new venture application including process mapping, risk identification, and control suggestions.

• Managed purchasing, transportation, and selling activities of over 300 pairs of sneakers, achieving a 15% gross margin.• Designed and maintained an online store and provided customer support services via a B to C platform.• Utilized various online platforms and social media for advertising and customer outreach.A short-term start-up created on the spur of the moment with the eagerness to utilize business concepts learned and the love of sneakers. We had a website selling hype & and collectable sneakers with the goal to make friends who share similar tastes.

• Revised team trackers to increase data automation and visibility, reducing manual work and human error while enhancing data quality.• Created SKUs for In-line products and conducted initial copywriting for 50 products on product story and descriptions.• Researched and developed trend reports on materials and design to help generate design ideas and directions.

• Created a tracker utilizing SQL to monitor truckloads and communicated with external parties for timely adjustments, thereby improving on-time pickup and delivery to above 95% and enhancing supplier satisfaction.• Constructed a tracker using SQL to create visibility on daily product volume across 5 distribution centers to help team optimize truckload management and reduce lead time, resulting in reduced transportation cost and improved efficiency.• Queried and analyzed data from over 600 historical shipments, reported issues of high accessorial cost from operations, and provided recommendations for process improvement.

- Helped set up events with the administration section.- Worked with the department of brand development on app development, forums maintenance and poster design.- Contributed in discussions about short-term marketing strategies and provided feedback.

Two-month internship• Performed business negotiations including contacting clients and suppliers.• Scheduled client visits.• Visited factories during product purchases.

6 Week Summer Internship at Polymer Science Department • Worked as a photographer to help recording experiment progress.