Henghao(Victor) B. Email and Phone Number

Henghao is an MBA candidate at Marshall School of Business in University of Southern California, and also an experienced marketing professional who has managed several top brands in FMCG and luxury industry. - Entrepreneurship and leadership. Henghao has abundant experience setting up the new business in China for international brands. He worked in the founding team of the Beyond-Beer Category of Budweiser to lead disruptive expansion in blank market. With excellent interpersonal skills, he can always effectively work with people from different functions, industries and cultural backgrounds.- Strategic Thinking and Data Analysis. Henghao has strong business sense and can always find solutions in complicated situations in a structured way. He can catch the essence from quantitative and qualitative research and dig out the truth behind numbers. - Comprehensive Marketing Capability. Henghao has complete skillset including consumer insight, product innovation, media planning and IMC. He has deep insight on online consumer behavior and digital marketing, and possesses hands-on experience in the entertainment marketing from content sponsorship to celebrity cooperation