Nick He Email & Phone Number

Guangzhou, Guangdong, China

- Furniture （HOME、OFFICE、HOTEL）production- Merchandising tools design and production- Retail store decoration- Roadshow and exhibition implementation- Wood based panel type furniture production

Guangzhou, Guangdong, China

Guangzhou, Guangdong, China

Neeq certified secretary of board.Manage company full information disclosureInverstor relationship managementBusiness Development

Beijing City, China

Report to Head of International Channel Marketing (APAC)- Responsible for marketing strategy planning for APAC- Responsible for channel marketing program planning and execution- Responsible for retail merchandising management, such as leverage on HQ merchandising tools to develop merchandising standard, local merchandising execution, and merchandiser and promoter management.- Corporate with PR team and work with PR agency for media relationship and social media- Online channel management

Beijing China

Report to Head of Marketing➢Retail visual image management, design retail fixture with premium elements to increase BlackBerry brand image for target consumers in retail channel. Through fixture modulization to reduce production cost and standardize retail management.➢BTL campaign management. Based on new product launch schedule and go-to-market plan to initial and implement BTL campaign, which includes retail material design, merchandising standard, retail merchandising material production, etc.➢Based on BlackBerry consumption seasonality and retail account requirement to develop consumer promotion to maintain brand share-of-voice and support sales.➢Tmall franchise management.➢BTL budget planning and control

Report to Head of Sales, Retail & Distribution, MLCResponsibility:- Build up Sony Ericsson brand shop channel in MLC, to ensure brand exposure & provide satisfied experiences for consumers.- Standardize brand shop operation systems, includes IT system, operation, supply chain, brand shop VI, merchandising, product experiences, etc.- Manage & maintain retail cooperation between Sony & Sony Ericsson.Achievement:- 2011 Q2 Star Team Award for cross-functional cooperation, team leader- Successful opened 10 brand shops, which making profit daily.

Report to MBM Director, MarketingResponsibility:- Responsible for product life cycle business management, to optimize the margin and sales for the products.- Drive the product application based on the market trend and consumption trend.- Product sell in and business management with business partners, such as operator and distributor.- Initialize, develop & implement go to market campaign (ATL & BTL) for the new products within the framework of both global and regional marketing strategy.Achievements:- Successfully organised 2010 press conference, got very good response from press.- Best launch programme award in 2010 Q3 and got positive sale result.

Report to General Manager (South Region)Subordinate: 13 staffsResponsibility:- Focus on south region marketing, including retail environment implementation, promoter training and demonstration enhancement, launch event, etc.- Identify consumers’ needs and target to sell on the unique feature of SE products and increase market presence.- Optimize expenses and resources of regional marketing investment to support region to achieve sales target, and consider to increase brand awareness and consumer purchase consideration. The resources included shop in shop investment, POSM, promoter training, regional promotion, retail management etc.- Establish south region standard field force management process, which has expanded to national level by Sony Ericsson Sales Operation function.- Create retail tools for south region to increase brand exposure, product experiences and promoter motivation.- Initialize region new product launch campaigns in line with central marketing.- Brand shop opening and management in south regionAchievements:- 2007 Sony Ericsson (Region China) President Award- 2007 Best Performance Award- Successful regional dealer event in 2006-2008- Region South promotion award program

Report to Trade Marketing ManagerResponsibility:- Responsible for GD provincial cities monthly trade promotion planning- Optimize trade marketing cost to ensure fully support to achieve sales target- Establish trade promotion guideline, and control and monitoring the trade market budget usage.- Communicate with field sales to develop trade promotion.- New product launch execution on trade marketing channel- Sales performance analysisAchievements:- Affective trade promotion to maintain the sales growth and achieved sales target.- Got the exclusive daily VPI project in Wal-mart, achieve over 50% growths.- Provide retail-link data analysis to Wal-mart and field sales.- Provide KA analysis to field sales for KA outlet management

Report to Marketing ManagerResponsibility:- Corperate with development team to initiate consumer research for Bright dairy products to make sure product tastes are suitable for local consumers- Responsible for the consumer promotion, events planning & execution- Assist to develop marketing communication campaign for Bright dairy new product launch.Achievements:- Increase Bright brand awareness to top 3 dairy brand in GD- Effective promotions push sales, brand awareness and affect the consumer consumption habit.- Develop unique POSMs in refrigerator, to help to increase brand exposure & sales in traditional channel.- Develop and launch potential new products to extend Bright product line and business from UHT to fresh in GD.

Report to Brand ManagerResponsibility:- Responsible for the nationwide consumer promotion planning, execution & monitoring- Promotion premium sourcing- Assist Brand Manager for Heinz baby new product developmentAchievements:- Effective promotions help Heinz to maintain the leadership in Baby cereal market, and achieve sales target.- Loyalty programme enhances consumer loyalty, increases consumption frequency and brand exposure.

- In company project to help the company to develop a equal opportunity monitoring system.

- Responsible for lighting products export business- Search new biz opportunity (products or customer) for exporation

Master Of Science, Business Administration (Information Technology)

Diploma, Internation Trade