Henk Gorter Email & Phone Number

Groningen, Groningen, Nederland

Groningen, Nederland

Heerenveen

AfterPay is the market leader in providing online postpay service and pay after delivery methods in the Benelux regions. Thousands of online stores offer AfterPay digital invoices and AfterPay single payment authorisation as payment methods. AfterPay is being utilised by more than a million Dutch users annually as their preferred payment method.During my employment at AfterPay these were my activities: - Developing operational Marketing plan. Providing input for web strategy of the website of AfterPay. Analyse marketing campaigns- Web analytics- SEO optimization. Analyzing search traffic from multiple online search channels and providing content in order to provide the consumer with relevant content and to improve the customer journey- Usability expert internally: monitor and analyzing navigation visitors own websites and react by optimizing the structure of the website- Usability expert externally: Analyzing website partners of AfterPay and report implementation improvements in order gain a higher conversion (in association with marketing and contentmanagers of our partners)- Conversion optimization: Analyze checkout pages. Provide suggestions to IT department to improve the implementation of the AfterPay connection, in order to increase the number of successful transactions- Responsible project management developing new website & CMS- Reporting and evaluating. Analyzing and evaluating internet activities to the CEO- Brand development. Involved with TV marketing campaign on RTL in 2015. 1st AfterPay branding campaign on national TV.- Contact person Team AfterPay. AfterPay is sponsor of Team AfterPay, a speed skating team consisting of 7 sprint-ladies in The Netherlands. Responsible to setup up marketing activities for team AfterPay

Groningen, Netherlands

One of the largest websites for online hotel reservations in The Netherlands and Belgium. Responsible for the daily operations, including Reservation Department, IT department, Marketing department.Hotels.nl- Over 1.000.000 visitors per month- Over 2.000 connected hotels- 35 employees- In 2007 Runner Up at the Technology Fast 50 awards, organized by Deloitte- In 2010 elected as the most user friendly travel site in the Netherlands- In 2006 winner of the AMMA award for best mediastunt (sheep equipped with royal blue waterproof blankets with the company's logo printed on them along the motorway near Joure)Activities:- Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.- Responsible for all Operations, Reservations and Sales - Sales, corporate accounts- Marketing (SEO, SEA)- Finance- Improve User Experience and Usability- Product improvement- Develop and roll out new brand: Hotelvoordeel.nl