Expertise in iGaming, Go-To-Market strategies, and the complete customer journey from acquisition to advocacy. Achieved a 30% market outperformance and supported international public and private organizations in achieving their goals.- Developing and executing go-to-market strategies, enabling organizations to dominate in competitive sectors.- Assisting public organizations with AI implementations, advanced communication strategies, and operational efficiency improvements.- Leading marketing initiatives for top iGaming operators, enhancing their market presence and driving revenue growth through data-driven strategies and digital transformation.

Affilinx focussed on affiliate marketing and website development. Tulip AffiliatesTulip Affiliates BV is dedicated to çreating and managing affiliate websites. Using Artificial Intelligence, we manage to have the websites operate autonomously, maximizing efficiency and growth potential in the competitive affiliate marketing landscape.MitsnMitsn BV evolved from the partnership known as VOF MITSN. With over a decade of experience, Mitsn BV specializes in website development and hosting services. We worked with prominent leaders which I can share in further detail in private.

Second brand of Blitz, I was responsible for the GTM and customer journey. Helped with product management to install a innovative way of playing tournaments (player vs player). Key achievements include:- Successfully built and managed a dynamic marketing team that consistently delivered results in a competitive market.- Implemented a comprehensive affiliate marketing strategy, expanding our reach and driving sustained user acquisition.- Developed key partnerships with football clubs, e-sports teams, and other major players, which increased brand visibility and credibility.- Launched new and engaging playable casino tournaments, setting us apart from competitors and creating a unique player experience.

Promoted to Chief Marketing Officer in January 2020 after breaking month-on-month record back-to-back for 5 years. Continued the record breaking for 8 years. My role at Blitz can be described as 'strategic innovation', with a focus on using the newest marketing technologies such as artificial intelligence (AI), as well as promoting the brand b2b to increase both customer experience and business performance.Key accomplishments include:- Built a full-scale marketing team from the ground up, designed specifically to meet the organization’s evolving needs.- Used AI to optimize customer interactions and business processes, resulting in enhanced player satisfaction and operational efficiency.- Implemented a CRM strategy that increased customer lifetime value (LTV) by over 500%, significantly contributing to long-term growth.- Focused on both acquisition and retention through data-driven decision-making and creative content strategies, reinforcing Blitz's market dominance in Belgium.

The Dutch Gambling Association, was dedicated to assisting both active and potential operators in the iGaming market to utilise our casino platform. As a 20% shareholder and Chief Marketing Officer, my responsibilities included:B2B Marketing: Leading the B2B marketing efforts, I developed and executed strategic marketing initiatives to attract and retain clients, enhancing our platform’s visibility and market reach.Sales Team Leadership: In addition to my marketing duties, I led the sales team, driving revenue growth and building strong client relationships. My leadership ensured that our sales strategies were aligned with our overall business objectives, resulting in successful client acquisitions and market expansion.Through these roles, I played a key part in positioning the Dutch Gambling Association as a trusted partner for iGaming operators, fostering growth and compliance across various markets.8 out of 19 applicants in the Dutch market used our platform.

At MyDigi, a provider of cloud-based office solutions, my initial steps into marketing leadership involved strategizing and executing digital and offline campaigns to elevate our CRM, DMS, WFM, and ERP services' market presence. My work mainly focussed on optimising SEO, managing SEA campaigns, crafting email marketing strategies, and engaging audiences on social media. Additionally, representing MyDigi at business fairs and as a speaker at events laid the groundwork for my expertise in building brand visibility and creating a b2b network, setting the stage for future managerial roles in marketing.

As the Editorial Office Manager I was responsible for the marketing and media department.At VisualizeMedia, I was dedicated to continuous learning and strived to acquire new knowledge every day. Through rigorous sales training and management courses, I evolved into the manager I aimed to be – target-driven and exceptionally open-minded. My leadership capabilities were contingent on the collective strength of my teams, resulting in the responsibility to form and lead my own teams across various departments.My time at VisualizeMedia proved to be an invaluable learning experience. It was during my role as Editorial Office Manager that I honed my entire skillset, and I continue to expand and enhance my abilities to this day.

It was during this period, while simultaneously pursuing my studies, that I gained hands-on experience in the field of marketing. ECVisualize, an esports organization known for its emphasis on professional play and responsible gaming, provided a dynamic environment where I learned to apply marketing principles effectively.My responsibilities were within several key areas:Developing and presenting sponsor proposals to secure essential funding.Crafting engaging social media content to establish and maintain a robust online presence.Implementing SEO strategies to optimize website visibility and expand our audience reach.Strategically driving merchandise sales to increase revenue.Representing the organization at business fairs, significantly enhancing its visibility and market presence.This role at ECVisualize marked my initial step into the marketing landscape, setting the stage for a career path characterized by continuous growth and innovation.